Google Analytics Implementation

Most brands come to us with out-of-the-box Google Analytics already in place, however it is incredible how many we come across with incorrectly or inadequately set up Analytics accounts. To make the most of this powerful tool correct implementation is imperative. Here are a few things we include in a typical Google Analytics implementation:

Correctly implemented Analytics ensures you have access to accurate, easy to digest and in-depth insight that you can use to supercharge your marketing.

Advanced Analytics Setup

Want to take your data to the next level, and even beyond the digital space? Our in-house developers and Analytics experts can provide the custom code required to implement Google's most powerful data collection and analysis tools, such as:

• Mobile app analytics
• Cross device tracking
• Physical POS integration
• CRM integration
• A/B testing
• Further Google Analytics Measurement Protocol applications

Google Analytics Auditing and Consulting

You've got Analytics, but are you making the most of it? We can tell you.

Our Google Analytics Audit process involves evaluation of all aspects of your setup and provision of recommendations on how you can be using it to gain more valuable insights from your data.

We can also go one step further and provide an analysis of existing website metrics to present you with a site SWOT analysis and data-driven actions that you can implement to benefit your brand.

Setting Up and Tracking Goals and KPIs

Translating digital results into real business success can be tricky. Not only can we set up your KPIs to track and report accurately in Google Analytics, but we can advise you on calculating digital ROI, understanding user journeys and choosing the right digital objectives for your brand.

Custom Data Filtering

Huge amounts of valuable insight can be obtained by correctly segmenting the data collected by Google Analytics. Often neglected, custom data filtering can give your brand the edge when it comes to understanding your audience. We ensure that your Analytics is best set up to provide you real, actionable insight from your digital data.

Custom Reporting & Dashboards

Sometimes less is more. Custom dashboards allow you to easily review and report on the data that really matters. Whether you need to show top-level revenue figures to the board or your web team need detailed user behaviour metrics, we can set up the right dashboards for your brand.