A comprehensive Google Analytics audit helps you identify where and how you could be improving your data collection. An in-depth audit not only allows you to understand where you are missing out on valuable insight, it also improves your confidence with your data, and means you can access information that enables you take effective, data-driven actions.
MRS understand that your Analytics account needs to work in line with where your business is at today, not several years ago. Our in-depth Analytics audit helps to bring clarity to your data – we speak your language, and will make the complex, easy to digest.
Our Google Analytics auditing service includes a review of the following:
We will review how your account, properties and views have been set up, proposing improvements.
We will review how your filters (if any) are working. If no filters are being used, we will make appropriate recommendations. Checks will include spam traffic filtering and IPs.
We will go through and check that all basic settings are set up correctly – for instance, internal search tracking. It’s surprising how often these are overlooked!
We will check to see if content groupings have been set up, and make recommendations for how to implement or improve the accuracy of these. We will also make recommendations for default channel groupings.
Noticing a lot of (not set) or (other) fields appearing in your reports? Missing data can be a big problem, and if it starts to account for a large proportion of your traffic, you are only seeing a glimpse of the whole picture.
If your transactions and revenue aren’t lining up with your actual business performance, this step is critical. We can investigate why misalignment is happening and outline what actions you can take to prevent this from happening in future.
We’ll make sure your Analytics is working at its best, giving you access to beneficial, accurate insight.
We are Google Analytics Certified Partners and have years of experience setting up Google Analytics accounts as well as inheriting and improving our clients’.
Whether you want to action our recommendations yourself or would like us to handle to difficult stuff, we’re flexible and will deliver a service tailored to you.
We work closely with you from the very start to understand your business, making sure we understand what insight would benefit your business.
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