Having Google Analytics tracking on your website is a necessity. But, simply adding Analytics tracking to your site and letting it do its thing isn’t utilising the platform to its best potential. Set up correctly, Analytics can truly empower marketers with endless insight that’s valuable, measurable and actionable. It also allows for integration with other tools and platforms including Google Ads, Google Tag Manager, Google Optimize and CRMs.
So, if you’ve never used Analytics before, or, you only know the basics, how can you get the most out of it? That’s where we come in. We can set up your Analytics account for you, making sure you have access to insight that matters. We perform an in-depth, thorough Analytics setup service which is tailored to your business’s needs and requirements.
With so many settings and options available in Analytics, it’s no wonder many marketers get overwhelmed – where do you start? Especially as the wrong move can potentially affect how your tracking is presented in the platform. With Google Analytics, it’s important you know what you’re doing, or it could have a detrimental effect on your account.
Our Google Analytics setup service includes but is not restricted to:
We'll check and set up, at minimum, a filtered and an unfiltered view. These will be clearly named and differentiated within your website’s Analytics property. An unfiltered view is often overlooked but is extremely important.
We'll comb through your Analytics’ basic settings, checking everything has been set up correctly. This includes making sure internal site search is being recorded.
We'll create content groupings so certain areas of the website can be grouped together and reported on. For instance, if you have product listings, or different service areas.
Go through referrals and move domains that shouldn’t be in there into relevant groupings – this is usually only organic search (e.g. Yahoo & DuckDuckGo, and social).
We can help set up or troubleshoot your enhanced eCommerce tracking, making sure your data mirrors your true revenue.
We'll set up custom alerts to notify you of any sudden drops in traffic. This will highlight tracking issues so any problems can be resolved quickly.
We can set up custom dashboards and reports for your business based on your requests or our recommendations.
We can set up User ID tracking for you to provide a more accurate user count in reporting.
If you're not already utilising Google Tag Manager, we'll install it on your website for you. If you are already using Tag Manager, we'll make sure the snippet has been placed on your website correctly and understand what tags have already been set up to avoid crossover.
Full Case Study
"MRS Digital are Google Analytics wizards! Thanks to MRS we are now able to pinpoint what digital activity is generating interest in each of our high street practices."
We'll take the weight off your shoulders and make sure you have all the insight you need.
We are Google Analytics Certified Partners and have years of experience setting up Google Analytics accounts as well as training others how.
There’s no use having access to all this new insight if you don’t know what it means. Our Analytics experts can talk you through it, so you can understand what actions to take following your insights.
We will work closely with you to understand what you want to achieve from your data, allowing us to set up your Analytics account in a way that benefits your business effectively.
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