Is your ecommerce site ready for Black Friday? To make the most of the biggest shopping day of the year, your site needs to be easy to find, even easier to use and geared to drive those all important conversions. In the UK, over £1.2 billion is spent online on Black Friday. You can't afford to miss out on that kind of action.Get a Proposal
Predicted online spend over 2017 Black Friday weekend
Optimise your site for Black FridayWhat Are You Waiting For?
Success on Black Friday weekend
Requires a well planned, multichannel campaign that covers all aspects of your customers' sales funnel. A combination of site optimisation, on-site SEO, social and PPC campaigns must in harmony to deliver a powerful message and high volume conversion.
Cost per click on Black Friday keywords can be high. But if you know your niche and deploy clever targeting, your PPC campaign will deliver fantastic CPA.
Make it as easy as possible for your customers to spend their money. Conversion optimisation will keep your site delivering the best possible experience.
Boost organic search traffic to your site by building an SEO campaign based around long-tail Black Friday-relevant keywords. These will drive a significant amount of relevant traffic to your site.
Site optimisation helps you handle the increase in traffic, during Black Friday. Technical streamlining, such as load balancing your site across multiple servers will help you handle the Black Friday rush.
The average basket abandonment rate on Black Friday is 65%. Help combat high abandonment rate with a remarketing campaign to lure customers back to their baskets and your products.
Put your brand into the forefront of your customers' minds by giving them a teaser and revealing the upcoming sales. Build hype around Black Friday by offering special rewards to loyal customers, like exclusive discounts. Get your audience keen to spend.
Sharable Black Friday content is the lifeblood of a successful, hype-driven campaign. Tell your audience what you have to offer and why they should choose you... Most importantly encourage them to tell their friends!
In order to drive brand engagement and conversions over Black Friday, monitor and manage your social media campaigns carefully. Create unique messaging and imagery that cuts through the crowd and grabs your audience's attention.
Position your highly targeted ads to the places your audience hangs out. By combining attractive deals with equally attractive imagery and copy, you'll stand out from the Black Friday crowd.