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★★★★★ Rated 4.9 on
MRS Digital - SEO & Digital Agency - Est. 1999
Blue Prior Business Park, 1, Redfields Ln, Church Crookham, Fleet
30 reviews
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Ryan Tring
a month ago-
MRS Digital built and has maintained our website in good order for a number of years now. The website has always been updated in a timely and accurate fashion. If you’re looking for services from a reliable design and marketing agency I would recommend MRS highly.
2 months ago-
We used MRS to implement our SEO for our e-commerce website. From start to finish they have been exceptional. All metrics have improved significantly from sales to SERP rankings, therefore we’ve been able to see a ROI quicker than expected. …More
Louise Howland
2 months ago-
We use MRS Digital for our SEO and PPC campaigns, they are a great company to work with and we are so glad we chose them to help us. In a short time we have already seen some great results with both the SEO and PPC project generating new …More
Lee Stevens
9 months ago-
Since first contacting MRS Digital I have been thoroughly impressed with the service I have received. Both the content of their work and and the standard of their service have been first rate at all times. Always courteous and friendly when …More
Abigail Parker
3 months ago-
The team at MRS Digital have taken on management of our PPC and In the first 4 months working with them, they have doubled measurable revenue generated year on year while maintaining impression share and reducing cost per conversion
Chris Willmott
4 months ago-
Very welcoming, friendly, respectful, tenacious, knowledgeable and keen to support local business as well. PPC and SEO specialists - would definitely recommend.
Markus Scott
11 months ago-
I was lucky enough to attend two superb courses with MRS Digital. (Google Analytics & Google Tag Manager) …More
Jim Ellson
9 months ago-
Fantastic company! Helped a lot with our website, and gave us proper marketing support for around two last years. We're pleased and grateful for your hard work. Thank you!
Montash London
6 months ago-
As Head of Marketing at Montash, I would highly recommend MRS Digital for anyone that is looking to build their content strategy and increase brand awareness through content marketing. The introduction process was simple and MRS Digital …More
Florence Reynolds
a year ago-
I am just so incredibly impressed with the team at MRS Digital! The interpersonal skills and the determination to succeed is credible and I am so so happy that I have got them to work with us. If you need any Digital marketing services - …More
David Thwaites
a year ago-
MRS provides a good balance of skills that directly improves search ranking, traffic and online experience. Over the last 6 months I've been impressed with their desire and ability to understand specific business and industry requirements …More
Paul Barrow
2 years ago-
When we needed a new approach to our business by creating a web platform, Carol and the team at MRS were amongst those we spoke with. …More
Reg Ellis-Bolton
2 years ago-
MRS Digital first designed my website ten years ago. They have provided reviews and support since then and have just completely redesigned the site which includes Smart Phone compatibility. The site is very technical and the team responded …More
Barry Eagle
2 years ago-
You never get a second chance to make a first impression, MRS Digital never needed a second chance. The team at MRS have many qualities and strengths and the most vital facet is "Listening" to the client. In their business is crucial …More
Henny Finch
a year ago-
Great service and lovely to deal with. We are very happy with the project that MRS delivered.
Mike Roberts
2 years ago-
Been dealing with MRS now for many years and have always had great service and feedback. …More
Adam TVC
2 years ago-
MRS manage my location targeted email campaigns to drive sales and site installs. Using Zest I reach my chosen audience with monthly messaging that converts into business. Email is still one of my most effective marketing channels
Eyesite Opticians
2 years ago-
MRS are a great company to help you with your Digital Marketing. Over the past 2 years they have helped us engage with more new and existing customers and I would recommend them to other small and medium size businesses.
Ian Windle
2 years ago-
Carol, Adam and the team at MRS Digital are totally customer focused and can't do enough for you. They are precise and focused in understanding the brief, thorough in designing the solution and customer focused in delivering any follow up. …More
Latin Routes
a year ago-
MRS implemented a rebuild and accelerate programme on our paid search. We are now two months in and the initial results are positive with a 27.4% improvement in the efficiency of our spend.
Socom Tactical airsoft
a year ago-
We have been using MRS for about 18 months Work has all ways been on point and kept in constant contact.
Alison Ellis
2 years ago-
A very professional & efficient company that have helped me understand how to grow my business through SEO.
2 years ago-
Wonderful company, friendly staff and get things done on time every time. I wouldn't hesitate to recommend MRS Digital as I'm super impressed.
Lucy Prosser
3 years ago-
“I contacted Adam at MRS solutions in a desperate plea for help with my website. He and all the team at MRS have been amazing. They have gone out of their way to help me. My site has been re-designed, SEO has been implemented properly and …More
Gary Webb
2 years ago-
Great digital agency. Used for nearly two years now for website launches and ongoing SEO work.
CCL Wetrooms - Wet Room Drain Products Manufacturer & Supplier
3 years ago-
"Thanks to the development and optimisation of our new website by MRS, we’ve seen an over 100% increase in visitor numbers and the right customers are now finding us. The team at MRS are a pleasure to work with and are always at the end of …More
faye parker
2 years ago-
Great team who work with you to understand your business and develop a strategy that helps the business grow.
Jade Bing
2 years ago-
I would highly recommend MRS Digital, they were very professional and helpful.

CPA Calculator

Cost Per Acquisition (CPA) is an ecommerce metric that measures the aggregate cost of acquiring a paying customer on a marketing campaign.

While conversion metrics give an impression of campaign success, CPA can reveal whether the campaign was financially successful when used in conjunction with revenue-based metrics. For example, the value of a lead or customer lifetime value.

CPA is used to measure success across a variety of paid marketing channels, including: Paid search, affiliate, display and social media advertising. Find out your Cost Per Acquisition or how you could improve PPC performance with our PPC/CPA calculator.


reduction in in Cost-Per-Acquisition

Latin Routes

How do you calculate CPA?

The formula for cost per acquisition is equal to your total ad spend divided by total attributed conversions. A simple CPA calculation can be expressed like this:

Figuring out your attributed conversions is why you need to know impressions, CTR and conversion rate.

How do you reduce CPA in AdWords?

Benchmarking CPA is challenging. Not only does every online business have different margins, prices, ad platforms and expenses, the averages vary depending on the market. Difficult benchmarks make reducing CPA in the abstract quite challenging. In order to create your own CPA benchmarks, consider the following:


You'll be unsurprised to discover that less budget means a more conservative ad spend. If you're limited by your margins, focus on the easy targets. We're talking high-converting terms and brand queries.

Ad Platform

Advertising isn't limited to PPC ads you see on the top of the search results. Affiliate marketing, email, social media and content marketing all have a variety of associated costs and likely outcomes. For example, social media advertising may not produce long term results, but is ideal for seasonal campaigns and brand awareness.

Which brings us to our final consideration…

How are you defining "Acquisition"?

Most ecommerce businesses measure CPA against the number of paying customers. It's acquisition in every sense of the word. But CPA is a metric that can be applied to a variety of conversion actions. This is also why CPA can also stand for "Cost Per Action".

Other conversion actions include brochure downloads, direct mail listings, enquiry form submissions and even telephone calls. Unless you are able to accurately put a value on prospects like this, try and keep CPA as a metric for sales alone. Remember, CPA is best for measuring direct costs and direct remuneration.

Cost Per Acquisition FAQs

What's the difference between CPC and CPA?

Some people call CPA "cost per conversion", because they use the terms acquisition and conversion interchangeably. But, thanks to Google Ads, CPC is already taken: It means Cost Per Click. As discussed, CPC is the average cost you pay Google for each click on your ad. It's related to Cost Per Acquisition, but it isn't the same thing.

What is Target CPA in Google Ads?

Target CPA is an automatic bidding strategy in Google Ads. It is one of Google Ads' automation options, designed to make your PPC management easier. It uses a preset CPA target to define the limits and goals of its automated bidding.

For example, if you want to spend £30 to acquire each conversion you would simply turn on Target CPA bidding and set the target to £30. This can be extremely effective for advertisers looking to preserve their profit margin.

In accounts where enough data is available, Target CPA bidding can have great results in reducing your cost per acquisition. It uses machine learning in conjunction with the target you have set to optimise your bids to ensure you are returning leads at a rate that is profitable for your business.

Find out more about Flexible Bidding Strategies.

How do you track CPA?

Tracking customer journeys and CPA accurately on your various marketing channels is tricky… but very important. Having accurate CPA tracking allows you to attribute sales to specific channels. This will help you refine your ad campaigns, showing you where to reinvest your budget and where to cut back.

Find out more about attribution models.

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