Stage 4: Audit

Website performance

You’re interested in results, which is why we provide easy to read monthly SEO reports so you can see the results. We’ll report on the amount of visitors to your website, both new and repeat visitors, the quality of this traffic and the success your website has had with this traffic.

A number of performance metrics, such as the bounce rate, page view durations etc., will be constantly reviewed and assessed to ensure you receive the best results. By analysing the results of our activities, we can tailor our services to deliver you the best results.

At the end of the day, it’s all about getting traffic that converts. This is why we monitor the user’s journey on your website, from landing on your website all the way through to making the enquiry or purchase. This identifies successful landing pages and user drop out pages, which allows us to effectively employ proven conversion rate optimisation (CRO) to get results.

By accessing market research available to us an understanding of your target audience’s behavioural patterns can be established. This information can lead to a strategy that successfully appeals to your target audience.

Keyword Strategy

Your keyword strategy is fundamental for achieving SEO success. Without a tactical strategy you’ll lose potential customers. Your website’s performance in search engine results pages (SERPs) will indicate the progress of your SEO campaign. However, the number of keywords you rank for is insignificant if they do not deliver high quality valued traffic.

We measure the quality of traffic through monitoring keyword target relevance. We will tactically focus on keywords that are proven to direct relevant traffic to your website.

By constantly assessing your keyword strategy, we can discover new and emerging opportunities to integrate into your SEO campaign.

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Target Audience Engagement

You don’t just want traffic, you want customers.

As your SEO agency, MRS’s goal goes beyond just delivering traffic. We use proven CRO techniques to increase your website’s goal achievement – whether that’s sales, enquiries, brand engagement etc. We aim to deliver you customers, not just traffic.

From the initial point of contact visitors will form a brand expectation that will need to be upheld through every interaction. By engaging with a relevant audience this is made easier, but effort is still required to satisfy their brand expectations.

Content engagement is also proven to provide results for your SEO campaign. You will need to develop new and valuable content for your audience to share. This is primarily done through social media. By monitoring the engagement of your website, we can discover the value perception of your content and capitalise on it.

Your Search Engine Optimisation Strategy

Your SEO campaign will aim to reposition your online standing within the market to attract more potential customers. Your SEO account manager will coordinate any major activities with you to ensure they are in line with your business’s marketing message and brand perception.

Your search engine optimisation strategy will be created to deliver proven results as quickly as possible. Prioritising your website’s SEO foundations first then launching your website into the vast world of SEO will also maximise the effectiveness of your SEO activities.

Contact us now to take the first step towards achieving SEO success. Don’t lose potential customers to your competitors. Start your search engine optimisation campaign with Hampshire’s expert SEO agency now.

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