Our SEO Process
Stage 4: Audit

Refined Keyword Strategy

Your keyword strategy is fundamental for achieving SEO success. Without a tactical strategy you’ll lose potential customers. Your website’s performance in search engine results pages (SERPs) will indicate the progress of your SEO campaign. However, the number of keywords you rank for is insignificant if they do not deliver high quality valued traffic.

We measure the quality of traffic through monitoring keyword target relevance. We will tactically focus on keywords that are proven to direct relevant traffic to your website.

By constantly assessing your keyword strategy, we can discover new and emerging opportunities to integrate into your SEO campaign.


Every little bit of data you gather has the potential to unlock the insight needed to improve business performance and give you the edge over the competition. If you aren't collecting, analysing and, most importantly, actioning data online you’re only seeing half the picture.

No good marketer should ever underestimate the value of data. We use analytics to empower you with the knowledge you need to make the right marketing decisions. Correctly implemented Analytics ensures you have access to accurate, easy to digest and in-depth insight that you can use to supercharge your marketing.

We Are Data-Driven

We do things for the right reasons. To figure out what's best for your business, we study the data and use those insights to power your SEO campaign.

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Website performance

You’re interested in results, which is why we provide easy to read monthly SEO reports so you can see the results. We’ll report on the amount of visitors to your website, both new and repeat visitors, the quality of this traffic and the success your website has had with this traffic.

A number of performance metrics, such as the bounce rate, page view durations etc., will be constantly reviewed and assessed to ensure you receive the best results. By analysing the results of our activities, we can tailor our services to deliver you the best results.

At the end of the day, it’s all about getting traffic that converts. This is why we monitor the user’s journey on your website, from landing on your website all the way through to making the enquiry or purchase. This identifies successful landing pages and user drop out pages, which allows us to effectively employ proven conversion rate optimisation (CRO) to get results.

By accessing market research available to us an understanding of your target audience’s behavioural patterns can be established. This information can lead to a strategy that successfully appeals to your target audience.

Website Restructure

Even a website that performs sufficiently and looks impressive may be performing poorly in search engines.The size and structure of your website will impact our approach to its SEO reform. Larger sites will need to be reformed section by section. These will be prioritised by importance and traffic l evels in order to achieve maximum results.

Landing page opportunities will also be assessed as they are valuable assets for your website. By using the latest CRO techniques, your website’s performance will improve, reducing its bounce rate and leading to an increase in sales and enquiries.

The meta data will be redefined to strategically target keywords that will drive traffic to your website. In order to convert this traffic into customers, on-page changes may also need to be implemented.

As a web design agency, operating since 1999, we have a team of experienced designers and development experts. This means we can target your specific audience with a website that is functional, user friendly, and optimised for both conversions and search engine purposes.

Refining The Process

If your SEO campaign has specific needs, we refine our process even further. Find out more about our SEO specialisms.

Local SEO International SEO Mobile SEO eCommerce SEO