SEO Services for Healthcare Sector

Specialist knowledge and expertise 

In the search results, it’s a constant battle with businesses all vying to attract the most traffic. To win the race, you can’t just search terms and start ranking — you need data-driven insights to guide your strategy. From sector-specific keyword research to technical SEO analysis, we’ve got the SEO knowledge and technical expertise to spearhead a winning strategy for the the most specialised of sectors. Healthcare businesses can access many more clients and significantly increase traffic with the help of a specialised agency.

Understanding consumer needs 

Potential customers crave help, answers and reassurance — and this has never been truer than in the medical and healthcare sectors. If your competitor is giving your consumers what they need, they’ll take the crown. MRS Digital know what it takes to help healthcare businesses to thrive in an ever-changing landscape, because we know what healthcare consumers really need.

Building trust  

Medical services need to prove their trustworthiness far more retail sites or tech firms – because of the sensitivity of the information and the risks at stake. At MRS Digital, we understand Google’s desire for Your Money, Your Life (YMYL)-focused content and put patient safety at the forefront of all the SEO work we do and the content we write.  

Writing compliant content

Companies in the medical sector face content challenges unique to them. Not only does medical advice have to be accurate and well-researched, but it must comply with strict guidelines to avoid serious legal consequences.

Our team of in-house writers understand this and adhere to the E-E-A-T guidelines while honouring compliance requirements. This acronym stands for for experience, expertise, authoritativeness, and trustworthiness, which are criteria that Google look for in content when evaluating it for rankings.

SEO strategy & keyword strategy 

Once we’ve gathered and analysed all the data on your website and considered the search landscape you’re operating in, we’ll create a bespoke SEO plan. Our aim will always be to create a balanced approach, juggling both keeping up with your competitors and aligning our approach with your specific goals. We curate all the insights to build a customised SEO strategy with the works. This involves a targeted keyword plan and clear action points that are easy to understand and drive results.

Onsite content strategy 

Content underpins every business’s SEO strategy — no matter what the sector. It’s an invaluable part of our strategy and critical to helping you smash your targets. Whether we’re writing copy for a new landing page, optimising content for your sales funnel, or creating a series of informative medical guides, our talented content writers curate each piece of content with our data-insights — so you can trust it’s fit for your goals.

Digital PR and outreach

For rankings, strong on-site content is crucial, but reaching new audiences to show off expertise and build authority for your brand is also vital. Our PR experts work to elevate your voice — producing content for news sites, outreaching to journalists and growing backlinks through reputable industry publications.

Technical SEO

Without solid technical SEO, even the most impressive content won’t rank well. 

We help optimise your site, so Google’s crawlers easily explore your website, and tackle any obstacles — like broken links and slow-loading pages — standing in your way.

SEO performance reporting

Every month, you will receive a detailed SEO performance report, filled with key data, performance metrics and expert insights. This makes sure you have complete transparency when understanding your site’s progress and gives you the ability to hold us accountable for achieving your goals.