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What Factors Make Up Your Quality Score?

27th February 2019

Data, Digital Marketing, PPC

Confused about your Quality Scores? If you’re running a Google Ads account, you’ve probably wondered about your Quality Score and why it changes from time to time. There are a […]

girl implementing schema markup

Schema Markup for Dummies: An MRS Guide 2019

3rd January 2019

Analytics, Data, SEO

Schema markup is one of the most under-utilised SEO techniques out there. This is surprising, because it is one of the most valuable and powerful tools available to search engine […]

black friday shopping

How to Prepare for Black Friday 2019 [Checklist]

24th November 2018

Business Tips, Businesses, Digital Marketing, MRS, SEO

In 2019, Black Friday will be on the 29th November. Is your ecommerce site ready? It’s never too early to prepare for the biggest online shopping weekend of the year. […]

Analytics

The Ultimate Content Grouping Masterclass

13th November 2018

Analytics, Business Tips

Google Analytics has a lovely feature that allows you to group content for easy analysis. The imaginatively titled Content Grouping function allows you to report on aggregated metrics for particular […]

Attribution Models

Discover Your Top Channels With Attribution Models

12th September 2018

Tracking customer journeys is an essential part of marketing, and in the digital space it is both easier to do and far more useable. Understanding where customers are coming from […]

Online shopping thanks to PPC

6 Secrets to the Perfect PPC Landing Page

22nd August 2018

Digital Marketing, PPC, Web Design

We’ve noticed that the most effective PPC landing pages share six common traits. These features are all designed to guide the user to a call to action that consistently converts. […]

Okay Google, How Do I Write for Voice Search in 2018?

Okay Google, How Do I Write for Voice Search in 2018?

17th August 2018

Content Marketing, Digital Marketing, Google

It’s 2018 and voice search is on the rise. In another couple of years, 50% of searches will use voice search. So, you need to make sure that your content […]

Clients with access to Google Analytics

How to Grant Access to Google Analytics [VIDEO]

1st August 2018

Analytics, Business Tips, Google, Uncategorised

Knowing how to share your Google Analytics account with other users is a useful skill for any marketer. It helps teams collaborate, learn and share insights about your website in […]

excel shortcuts

Excel Shortcuts for Savvy Digital Marketers [CHEAT SHEET]

Digital Marketing, Uncategorised

Excel doesn’t have to be a minefield. Download our handy guide for the most used and most important Excel shortcuts that every digital marketer needs. Download Cheat Sheet Click here […]

Buying online thanks to targeted paid advertising

How To Optimise Your Ads With Single Keyword Ad Groups [Guide]

We’re all looking for that magic adjustment to take our PPC accounts to the next level. Sadly, there is no one-size-fits all formula. But one tactic gets more industry coverage […]

woman enjoying some upcycled content

The Ultimate Guide To Upcycling Your Content

Content Marketing, Digital Marketing

So. You’ve written some great content. It’s well targeted, cleverly written and people love it. But you screwed up. You missed an opportunity. Do you think if your audience was […]

Brighton SEO April 2018 Roundup – Slides Included

27th April 2018

Business Tips, SEO

The first Brighton SEO of 2018 is here! April’s event will bring delegates together to listen to the industry’s digital experts, with topics including content marketing, paid search, ecommerce, email […]