What’s Good, What’s Great and What’s New

In digital marketing, it’s commonplace to have more than one platform collecting data about your digital users and customers. Analytics solutions like Google Analytics 4, advertising platforms like Google Ads, and a CRM like HubSpot all collect data about those that interact with your business in some form, often at various stages of a customer […]

By nature, the digital marketing landscape evolves significantly each year, with advances in technology, changes in consumer behaviour and the macroeconomic environment changing how marketers approach the gathering of marketing insights, web analytics and the development of marketing strategies.  Staying ahead of the curve in these areas gives marketers a significant competitive edge over those […]

Google Analytics 4’s standard, aggregated reports give you a strong understanding of the metrics that matter the most to your business, giving you the freedom to plot, sort and filter different metric and dimension values to gain insight.  However, for more advanced queries that require reports with combinations of metrics, dimensions and segments not available […]

Before the Black Friday period, with the day itself falling on 29th November 2024, it’s likely that the focus will have been on preparation. To make the most of one of the busiest online shopping periods of the year, working hard on ecommerce strategy, website content and measurement to ensure that everything is in order […]

Black Friday, falling on the 29th November 2024, is the annual shopping event known for its deals and discounts. You’ll be hard-pressed to find a retailer that doesn’t get involved with Black Friday in one way or another, and what was once a rush into physical stores, primarily in the US, has become an international, […]

As a wise playwright once said, to block or bot to block, that is the question. If Shakespeare were alive today, would he have been proud that Google’s AI chatbot began life named after a term he is commonly referred to as? Sadly, we shall never know. However, what we do know is that AI […]

Prepare for the Golden Quarter in GA4. Learn to check measurement scope and integrity, configure custom reports, create audiences and configure custom alerts.

Pay-per-click (PPC) advertising can be hugely successful for your business, but to make it work as hard as possible, numerous components need to be rock solid. PPC landing pages are used in paid search or paid social ads to provide a customised experience relevant to the campaign messaging that the person clicked on. A good […]

To suggest the insurance industry is a big deal is something of an understatement. According to the Association of British Insurers, the UK insurance sector handles £1.8 trillion of investments. That’s around 25% of the country’s total net worth. To remain relevant, competitive, and profitable in this fast-paced world, insurance companies must stay ahead of […]