MRS Digital Blog

What’s Good, What’s Great and What’s New

We live and breathe all things digital marketing here at MRS. From the latest Google updates to must-know tips and tricks, find out all the juicy MRS and industry gossip right here.


  • Stores, Sites and Black Friday Sales – Why Black Friday might not be plain Sale-ing.

    If you’ve been on the internet over the last week, you will have seen at least one notification for a Black Friday weekend sale. It’s become hard to ignore through everyday browsing. Is Black Friday still having the impact on sales for retailers as it once did, and if so, who and why? We’ll get […]

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  • Search Updates – October ’23 Changes

    October is the time for tricks and treats – and this can certainly be said for the world of search this month! From unexpected core algorithm updates to awfully frightening ad-free social media, the month of October was an eventful month for those in digital marketing. Read on to learn more (if you dare) … […]

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  • Google tag Replaces GA4 Configuration Tag in Tag Manager

    If you’ve previously set up Google Analytics 4 (GA4) inside Google Tag Manager, you would have probably used the GA4 configuration tag. However, thanks to some changes from Google, that is no longer the case. At the beginning of September, Google announced the release of a new tag called “Google tag” to replace the Google […]

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  • What are Core Web Vitals? – A Guide

    Core Web Vitals. You’ve probably heard about them by now. Released as part of Google’s Page Experience update, which was originally scheduled for roll out in May 2021, postponed to mid-June 2021 and finally completed in August 2021, there has understandably been a number of questions being asked about it since.  If you’re still not sure – […]

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  • How to Optimise Performance Max Campaigns Like a PRO

    Performance Max (PMax) is the machine-learning-powered campaign type from Google Ads. Utilising the incredible scope of power Google has, Performance Max can help you reach your ideal customer at the perfect time. Here at MRS Digital, our team of PPC experts have been optimising with PMax since it was launched in November 2021. Alongside our […]

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  • MRS Digital’s Agency Round Up #1

    Here at MRS Digital, we’ve always got something going on! Aside from the occasional social media post, we don’t often get to share the good news with everyone, so that’s what we’re doing today. When you’re in the midst of it all, it’s often hard to see all the fantastic things going on, so it’s […]

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  • Search Updates – September ’23 Changes

    Autumn has arrived, and with it, a whole host of search changes! From increased control over how AI accesses your content to further developments in the Search Generative Experience, September proves to be yet another exciting month of updates. Oh, and we can’t go on without a special mention to Google’s 25th birthday! Yes, Google […]

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  • How to Grant Access to Google Ads + Microsoft Ads

    Google Ads and Microsoft Ads are all key parts of paid advertising, specifically paid search and paid social media advertising. If you’re about to embark on a paid advertising journey, then you’ll want to share access to your PPC (Pay Per Click) ad accounts with a new partner or agency, like us! Here’s how you […]

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  • How to Grant Access to Google Search Console (WITH VIDEO)

    Google Search Console is where you can find Google search-related information for your websites, from queries driving clicks to how many of your webpages are indexed in Google. For SEO professionals, having access to a client’s Google Search Console is important to gain maximum insight. If you’ve had Search Console set up by somebody else, […]

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