All you need to know about direct response copywriting. Direct response copywriting is an art form. The best examples elicit an immediate response from readers, drive conversions and ultimately boost sales. But what is direct response copywriting, how does it differ from traditional copywriting and, more importantly, can anyone do it? What is direct response […]
YMYL, or “Your Money or Your Life,” content refers to online information that, if inaccurate or misleading, could significantly harm a person’s health, financial stability, safety, or general wellbeing. Google holds YMYL pages to a higher standard, requiring content creators to demonstrate high E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) to ensure users receive reliable information […]
Fintech, or financial technology, has become a hugely profitable and innovative area over the last 10 years. Now, breaking through the noise to get your product out there is tricky and requires a well thought out approach to marketing. As an award-winning marketing agency for our work with SaaS fintech Staffology, we know a thing […]
Out of all the industries you could possibly do SEO for, healthcare is one of the hardest. Trying to build an effective SEO strategy that encompasses all the best practices, comprehensive keyword research and ambitious off-site campaigns — all while trying to navigate the choppy seas of compliance, legal and regulations — can certainly be […]
As a wise playwright once said, to block or bot to block, that is the question. If Shakespeare were alive today, would he have been proud that Google’s AI chatbot began life named after a term he is commonly referred to as? Sadly, we shall never know. However, what we do know is that AI […]
The Search Generative Experience has begun rolling out in the US search results. Read on to learn about Google’s announcement and what it means for you.
Automotive SEO is a specialised form of search engine optimisation designed specifically for the motor industry. It focuses on helping customers find vehicle-related solutions online, often through local searches such as “car repair near me” or “used cars for sale in [city].” The automotive industry presents a unique set of challenges when it comes to […]
To rank your website on Google’s first page, it’s vital to conduct thorough keyword research to identify search terms your target audience uses, create high-quality, helpful content that comprehensively meets search intent and to optimise your website’s on-page elements like title tags and meta descriptions. Whether you’re a seasoned SEO expert or new to the […]
Google Ads and Microsoft Ads are all key parts of paid advertising, specifically paid search and paid social media advertising. If you’re about to embark on a paid advertising journey, then you’ll want to share access to your PPC (Pay Per Click) ad accounts with a new partner or agency, like us! Here’s how you […]
