MRS Digital Blog

Author: Jade Powter

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  • MRS Digital at BrightonSEO 2026: What we learned and what’s next 

    Two days, hundreds of conversations, plenty of cookies and one rather interesting debate about the future of search. It’s safe to say BrightonSEO 2026 gave us plenty to talk about!  On 8–9 October, the MRS Digital team headed to the Brighton Centre, joining thousands of fellow marketers for two days of fresh ideas, industry insights […]

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  • What is a Good Keyword Search Volume?

    Whether you’re completely new to the world of Search Engine Optimisation (SEO) or are an experienced SEO specialist identifying what a good keyword volume is can be tricky. Find out more today.

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  • Best Free SEO Tools to Use in 2026

    Finding the best free SEO tools that work can be difficult; especially when you’re on a budget.  With so many platforms promising better rankings, deeper insights, and faster growth, it’s hard to separate genuinely useful tools from limited previews of paid products.  The reality is that not every SEO strategy requires expensive software. There are many high-quality free tools that can support everything from keyword research […]

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  • The 5 Best Automotive Marketing Campaigns

    Whether you’re selling cars, insurance or even petrol, knowing how to stand out in a competitive marketplace and engage consumers isn’t an easy feat. Automotive marketers often must think outside the box to show off their latest product or to get the brand awareness they need to perform.  As an award-winning automotive SEO agency, we’ve rounded up some of the best automotive marketing campaigns by well-known brands.  Discover the 5 Best Automotive Marketing […]

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  • The 5 Best Insurance Marketing Campaigns

    Insurance might not be the most glamorous subject – but its marketing can be surprisingly brilliant. From the quirky chaos of Compare the Meerkat to the unforgettable opera-singing tenor in Go.Compare, brands have found ingenious ways to turn policies into popular culture.  Crunching the numbers, the UK insurance industry is a huge business. According to the Association of British Insurers, it handles £1.8 trillion of […]

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  • The Best Tools for AI Search in 2026 – Ahrefs vs Otterly AI vs Peec AI 

    As AI SEO is still very much an emerging pool of tactics and discussion points, it’s no surprise that it can be difficult to know which tool to turn to when gathering your LLM (large language model) insight. For SEO, historically, the tools in the industry were well-known and long-established. Ahrefs, Semrush, Moz, and SE-Ranking, […]

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  • What is Direct Response Copywriting and How Can it Help Your Business? 

    All you need to know about direct response copywriting.  Direct response copywriting is an art form. The best examples elicit an immediate response from readers, drive conversions and ultimately boost sales.  But what is direct response copywriting, how does it differ from traditional copywriting and, more importantly, can anyone do it?  What is direct response […]

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  • What is YMYL Content and What are its Challenges?

    YMYL, or “Your Money or Your Life,” content refers to online information that, if inaccurate or misleading, could significantly harm a person’s health, financial stability, safety, or general wellbeing. Google holds YMYL pages to a higher standard, requiring content creators to demonstrate high E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) to ensure users receive reliable information […]

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  • The Essential Guide to B2B Fintech Marketing

    Fintech, or financial technology, has become a hugely profitable and innovative area over the last 10 years. Now, breaking through the noise to get your product out there is tricky and requires a well thought out approach to marketing.   As an award-winning marketing agency for our work with SaaS fintech Staffology, we know a thing […]

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