As a wise playwright once said, to block or bot to block, that is the question. If Shakespeare were alive today, would he have been proud that Google’s AI chatbot began life named after a term he is commonly referred to as? Sadly, we shall never know. However, what we do know is that AI […]
The Search Generative Experience has begun rolling out in the US search results. Read on to learn about Google’s announcement and what it means for you.
The automotive industry presents a unique set of challenges when it comes to SEO. Not only is the industry incredibly competitive, but many automotive businesses also need to consider best practice tactics within more specific areas of SEO such as local SEO, ecommerce SEO and more. With many branches of the automotive industry also falling […]
Google Ads and Microsoft Ads are all key parts of paid advertising, specifically paid search and paid social media advertising. If you’re about to embark on a paid advertising journey, then you’ll want to share access to your PPC (Pay Per Click) ad accounts with a new partner or agency, like us! Here’s how you […]
Google Search Console is where you can find Google search-related information for your websites, from queries driving clicks to how many of your webpages are indexed in Google. For SEO professionals, having access to a client’s Google Search Console is important to gain maximum insight. If you’ve had Search Console set up by somebody else, […]
AI – it’s every marketer’s favourite buzzword of the moment. We’ve had ChatGPT, we’ve had Bard, and it appears everyone now wants a slice of the action. From getting AI to do the ‘dirty’ work – solve problems, write code, streamline tasks, and answer questions – what’s the next step for AI? Perhaps, we’ll make […]
April showers bring May flowers, and May did certainly bring some flowering search changes. Generative search experience rose to the forefront of every search marketer’s mind, there’s a new Core Web Vitals metric that’s as fresh as a daisy, and the topic authority system came into full bloom. Read on to find out what all these changes mean! Generative Search – […]
Beep boop, AI here. AI has its place in the world – but is that to write content? We look at the pros and cons. Read the blog today.
Spring has sprung and with it a whole host of search updates. March saw Google’s first core algorithm update of 2023 (and the first for 6 months), updates from Google’s much-anticipated ChatGPT rival, Bard, and more. Read on to discover all the changes you need to know from the last four weeks. Google’s First Core […]
