All you need to know about direct response copywriting. Direct response copywriting is an art form. The best examples elicit an immediate response from readers, drive conversions and ultimately boost sales. But what is direct response copywriting, how does it differ from traditional copywriting and, more importantly, can anyone do it? What is direct response […]
Fintech, or financial technology, has become a hugely profitable and innovative area over the last 10 years. Now, breaking through the noise to get your product out there is tricky and requires a well thought out approach to marketing. As an award-winning marketing agency for our work with SaaS fintech Staffology, we know a thing […]
Out of all the industries you could possibly do SEO for, healthcare is one of the hardest. Trying to build an effective SEO strategy that encompasses all the best practices, comprehensive keyword research and ambitious off-site campaigns — all while trying to navigate the choppy seas of compliance, legal and regulations — can certainly be […]
As a wise playwright once said, to block or bot to block, that is the question. If Shakespeare were alive today, would he have been proud that Google’s AI chatbot began life named after a term he is commonly referred to as? Sadly, we shall never know. However, what we do know is that AI […]
The Search Generative Experience has begun rolling out in the US search results. Read on to learn about Google’s announcement and what it means for you.
The automotive industry presents a unique set of challenges when it comes to SEO. Not only is the industry incredibly competitive, but many automotive businesses also need to consider best practice tactics within more specific areas of SEO such as local SEO, ecommerce SEO and more. With many branches of the automotive industry also falling […]
Google Ads and Microsoft Ads are all key parts of paid advertising, specifically paid search and paid social media advertising. If you’re about to embark on a paid advertising journey, then you’ll want to share access to your PPC (Pay Per Click) ad accounts with a new partner or agency, like us! Here’s how you […]
Google Search Console is where you can find Google search-related information for your websites, from queries driving clicks to how many of your webpages are indexed in Google. For SEO professionals, having access to a client’s Google Search Console is important to gain maximum insight. If you’ve had Search Console set up by somebody else, […]
AI – it’s every marketer’s favourite buzzword of the moment. We’ve had ChatGPT, we’ve had Bard, and it appears everyone now wants a slice of the action. From getting AI to do the ‘dirty’ work – solve problems, write code, streamline tasks, and answer questions – what’s the next step for AI? Perhaps, we’ll make […]
