Google is testing a new label for adverts once again, swapping the green “Ad” icon for a white one with green text. So far we’ve only spotted on desktop, this sneaky change helps ads look even more like organic search results. See the difference? Last summer, Google changed the ad label to its current green […]
Updated 23-03-17 Have you noticed anything different about Google search results? Emojis have suddenly returned to desktop search result snippets. After a long absence, they’re back! This is good because almost everyone online – 92% of users – use emojis, and brands are using them too. According to a study, emoji-based marketing campaigns have increased […]
With the UK now using their mobiles to surf the web more than any other device, mobile web design is more important today than ever. 60% of consumers feel more positive about a company that has a website with original, custom content. It’s hard to understate the importance of your customers’ first port of call, […]
Google has introduced new IF functions to AdWords that enable customised text to appear based on specific parameters. This new feature allows PPC marketers to better personalise adverts to their audience and streamline their PPC campaigns. IF functions allow you to insert a specific message in your text ad when a condition is met, and […]
Have you been good this year? Christmas is the time for mince pies, too much turkey and reflecting on the year as you tipple a little ‘Christmas spirit’. Are you worthy of being on the Nice List this year? If you’re unsure, fear not! We’ve created a list of digital marketing do’s and don’ts that […]
17 Years and counting. See what we got up to this year. (Click to view in a new window)
Your marketing is only as good as your data and the insight that you can get from it. Businesses of all scales create data, which when utilised effectively can be used to improve their company’s performance. What should you be doing in order to make better use of your data? Setting Up Your Web Analytics […]
The social media landscape is always changing. It is constantly disrupted by new players, new memes and the ever evolving whims of users. That means there are very few hard and fast rules to cling to. However, if we have learned anything from the social media gaffs of 2016, it is that there are at […]
Update Google has extended the deadline for creating and editing the old style ads to the 31 of January, 2017. Google will stop accepting new standard text ads after October 26th If you haven’t changed your Google text ads, you should start right now. From October 26th, you will no longer be able to create or […]
