Content Marketing

Perplexity’s growth, as with the wider AI search landscape, has exploded in recent months – 30 million monthly users and 40% MoM search increases – making it unmissable for forward-thinking SEOs. At MRS Digital, we’ve tested these strategies to boost citations and AI visibility, and now we want to share our insights. This guide delivers the exact playbook: build authority, welcome PerplexityBot, prioritise content freshness, master Q&A formats, […]

Generative AI tools such as ChatGPT and Gemini are reshaping how people search for and engage with content, and this change in user behaviour is gathering momentum. So much so, that Semrush projects that by 2028, annual visitors to LLMs (large language models) will overtake traditional organic search. However, good website content and strong SEO […]

In the world of SEO, an entity describes a distinct and identifiable “thing” that search engines understand as a real concept and not just a word. Entities can be people, brands, places, products, or concepts, each with specific attributes and relationships. For example:  Search engines like Google and large language models (LLMs) like ChatGPT recognise […]

B2B (business-to-business) SEO involves optimising your website to boost visibility in search engines for other businesses. When it comes to search engine optimisation (SEO), B2B companies face unique challenges compared to B2C (business-to-consumer) brands. That’s because you’re not selling direct to people, but other businesses that need your products and services. Understanding these key differences […]

Finding the top-rated SEO platform for B2B can feel overwhelming. Especially when every tool promises better rankings, deeper insights, and faster growth. But the truth is, not every SEO platform is built for the unique challenges of B2B marketing. Whether you’re running a lean marketing team or managing a complex sales funnel with long lead […]

To suggest the insurance industry is a big deal is something of an understatement. According to the Association of British Insurers, the UK insurance sector handles £1.8 trillion of investments. That’s around 25% of the country’s total net worth. To remain relevant, competitive, and profitable in this fast-paced world, insurance companies must stay ahead of […]

Inclusive marketing campaigns embrace diversity by including people and groups from all backgrounds regardless of gender, age, ethnicity, religion, and other socio-economic factors. Discover more today.

Having the opportunity to write a guest article for a prestigious website is an exciting honour for any blogger or content writer. But, beyond the personal satisfaction of publishing in new spaces, earning guest articles is essential to a business’s digital marketing strategy. 10 Guest Blogging Tips Know your stuff Network, network, network! Send a […]

Writing a successful blog post requires a big investment. The author must spend plenty of time properly researching their topic, as well as appreciate what they’re dealing with in terms of competing content. Before worrying about this, however, first-time bloggers need to gain a good understanding of what it takes to write content that reads […]