MRS Digital Blog
Digital Marketing
We live and breathe all things digital marketing here at MRS. From the latest Google updates to must-know tips and tricks, find out all the juicy MRS and industry gossip right here.
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Social Media Updates March 2020
What happened on social media in March 2020? It’s been an incredibly strange time for the world, but that doesn’t stop social media from constantly evolving. This month, WhatsApp finally launched dark mode after a long time in the making, Instagram made a series of changes to keep their community safe during the COVID-19 outbreak, […]
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Marketing During Coronavirus: Adapting To The New Normal
In this blog we help highlight some of the key factors that marketers and business owners should be considering right now. We don’t have all the answers, but we can provide you with some guidance on how to approach your marketing in the coming days and weeks. Above All Else: Follow Government Advice As of […]
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Marketing Outreach Strategies: Make the Most of Outreach & Digital PR
While you may have long had an outreach marketing plan in place for your company, and you’re obtaining solid links from reputable websites and publications, have you thought about what to do to make the most of these opportunities afterwards? The potential for your authoritative content to reach even further is a consideration that often […]
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Are Close Variant Keywords Wasting Your Budget?
A Brief History of Ads & Exact Match Keywords Many years ago, ‘exact match’ keyword targetting was exactly that – exact match targetting. A user’s query had to match your specified keyword exactly as you had written it. As time went on, Google and Microsoft Advertising (Bing) introduced ‘close variants’. On Google specifically, their inception […]
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Are Title Tags Still Important for SEO in 2019?
Title tags are still an important SEO factor in 2019. They are a key element of helping Google understand what your page is about, so it can serve your page to the right person. The weight and relevancy of your content will work to build your page’s ranking. But having keyword targeted title tags will help push […]
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No Likes on Instagram? No Problem!
Instagram is hiding your likes. But it’s not the end of the world. The last ten years of social media have been measured and judged by likes. Smashing the like button as we scroll through our feeds is a reflex. We use likes to measure engagement and as a benchmark for social media strategies. Liking […]
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What Factors Make Up Your Quality Score?
Confused about your Quality Scores? If you’re running a Google Ads account, you’ve probably wondered about your Quality Score and why it changes from time to time. There are a lot of factors that go into working out your Quality Score. The difference between a good and a bad score can have a direct impact […]
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Okay Google, How Do I Write for Voice Search in 2018?
It’s 2018 and voice search is on the rise. In another couple of years, 50% of searches will use voice search. So, you need to make sure that your content is written in a way that best serves the needs of those searchers of tomorrow. How can you do that? TL;DR Be concise Be conversational […]
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Excel Shortcuts for Savvy Digital Marketers [CHEAT SHEET]
Excel doesn’t have to be a minefield. Download our handy guide for the most used and most important Excel shortcuts that every digital marketer needs. Download Cheat Sheet Click here to get your FREE Excel Shortcut Guide Download for PC Download for Mac Most digital marketers have no idea how much Excel is going to […]