Digital Marketing

Updated 23-03-17 Have you noticed anything different about Google search results? Emojis have suddenly returned to desktop search result snippets. After a long absence, they’re back! This is good because almost everyone online – 92% of users – use emojis, and brands are using them too. According to a study, emoji-based marketing campaigns have increased […]

If you read any AdWords blogs, you have probably heard about something called IF functions. They have pay per click experts everywhere spinning with excitement in their swivel chairs. The problem is that, unless you are one of those experts, IF functions look a bit like a foreign language. So what are these mysterious IF […]

Google has introduced new IF functions to AdWords that enable customised text to appear based on specific parameters. This new feature allows PPC marketers to better personalise adverts to their audience and streamline their PPC campaigns. IF functions allow you to insert a specific message in your text ad when a condition is met, and […]

Have you been good this year? Christmas is the time for mince pies, too much turkey and reflecting on the year as you tipple a little ‘Christmas spirit’. Are you worthy of being on the Nice List this year? If you’re unsure, fear not! We’ve created a list of digital marketing do’s and don’ts that […]

Update Google has extended the deadline for creating and editing the old style ads to the 31 of January, 2017. Google will stop accepting new standard text ads after October 26th If you haven’t changed your Google text ads, you should start right now. From October 26th, you will no longer be able to create or […]

Everyone with a smartphone knows the feeling. You click on a news story or other piece of content and it takes forever to load. After around 5 seconds most people have simply given up and clicked back. This is what Google Accelerated Mobile Pages, or AMP, is working to help solve.

Brighton SEO 2016 saw around 2000 delegates flocking to the coast to build their knowledge in all aspects of search engine marketing. If you weren’t lucky enough to attend this year, we’ve rounded up the key talks and messages below… Future Proof 1) Nicola Stott – How Generation Z is Driving Change in Search UX […]

The financial comparison service Google Compare is shutting down after lower than expected user numbers. Search giant Google launched the service in the US and the UK in hopes of providing a profitable vertical lead generation program for services including credit cards, auto insurance, mortgages and travel insurance. However, things haven’t gone quite as Google […]

The New Year is here and SEO is changing just as fast as ever. To help you keep up MRS Web Solutions have come up with some SEO predictions for 2016. These are designed to help you keep up with the changing digital marketing landscape and avoid those nasty Google penalties.