MRS Digital Blog
We live and breathe all things digital marketing here at MRS. From the latest Google updates to must-know tips and tricks, find out all the juicy MRS and industry gossip right here.
Lots of people in the web industry are talking about the need for SSLs for HTTP web pages with forms on them. This extra layer of security started out as a “belt and braces” option for websites wishing to display an added element of trust to their customers. But now, Google is leading the charge […]
With over 900 million monthly active users, WeChat is showing us that messaging apps are the places to be. WeChat is China’s most popular messaging app. It provides a totally seamless mobile experience, combining video, voice and text messaging to other users, along with the ability to make transactions and pay bills. WeChat’s dominance in […]
Facebook now has over 2 billion monthly active users! So just in case you didn’t get the memo, Facebook isn’t losing relevance and it’s too big to ignore. The announcement shows an increase from the 1.94 billion total Facebook cited during its recent earnings report in May. Mark Zuckerberg shared the news directly on Facebook. “It’s an […]
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It’s not good news. Google has stated that hacked websites increased by 32% in 2016 from the previous year, adding “We don’t expect this trend to slow down.” Oh dear. That’s a gloomy outlook. Unfortunately, Google reasons this by explaining that whilst hackers are becoming more knowledgeable; websites are also becoming more outdated, striking a […]
DMOZ, the quick and easy way to get a high authority link (which was never quick or easy), is officially dying. As of 14th March DMOZ, aka the Open Directory Project, will be closing its doors and abandoning its attempt to “organise the web”. DMOZ was launched in 1998 as a rival to the venerable […]
Google and Bing have agreed to sign up to a voluntary code that will deprecate pirate websites in the SERPs. It is the result of years of discussion between media rights-holders and search engines and is expected to come into effect by the summer. Digital piracy first became an issue for the creative industry in […]
If you read any AdWords blogs, you have probably heard about something called IF functions. They have pay per click experts everywhere spinning with excitement in their swivel chairs. The problem is that, unless you are one of those experts, IF functions look a bit like a foreign language. So what are these mysterious IF […]
Google has introduced new IF functions to AdWords that enable customised text to appear based on specific parameters. This new feature allows PPC marketers to better personalise adverts to their audience and streamline their PPC campaigns. IF functions allow you to insert a specific message in your text ad when a condition is met, and […]