MRS Digital Blog
We live and breathe all things digital marketing here at MRS. From the latest Google updates to must-know tips and tricks, find out all the juicy MRS and industry gossip right here.
On September 2nd, PPC marketers were met with an unforeseen memo in Google Ads: This tiny notice was all that was provided by Google to inform users of a major change in their reporting. PPC advertisers across the board had no prior knowledge of the change, meaning all of a sudden their insights into their […]
Many businesses are now facing unprecedented challenges from every angle, including marketing which is one area that business owners tend to cut first. But is that really the right choice? Regardless the industry you are in, there are two scenarios on how you can approach PPC at the moment: Pause everything, save the investment for […]
A Brief History of Ads & Exact Match Keywords Many years ago, ‘exact match’ keyword targetting was exactly that – exact match targetting. A user’s query had to match your specified keyword exactly as you had written it. As time went on, Google and Microsoft Advertising (Bing) introduced ‘close variants’. On Google specifically, their inception […]
Buying online just got a whole lot easier. Google is rolling out a new way for you to promote your products in Image Search with all-new shoppable adverts. This new ad format lets you highlight multiple products within a single ad unit, which will appear among Google Images results. If you’ve seen shoppable Instagram pictures, […]
Confused about your Quality Scores? If you’re running a Google Ads account, you’ve probably wondered about your Quality Score and why it changes from time to time. There are a lot of factors that go into working out your Quality Score. The difference between a good and a bad score can have a direct impact […]
We’ve noticed that the most effective PPC landing pages share six common traits. These features are all designed to guide the user to a call to action that consistently converts. The best landing pages don’t just grab people’s attention. They offer value, reassure the customer, and are clear and easy to navigate. Most importantly, they […]
We’re all looking for that magic adjustment to take our PPC accounts to the next level. Sadly, there is no one-size-fits all formula. But one tactic gets more industry coverage than any other, and that is using SKAGs. What are SKAGs? SKAGs is an acronym that stands for Single Keyword Ad Groups. SKAGs refer to […]
People talk about automation in PPC like it’s the coming Rapture. One day, we’ll all ascend to automated heaven and live among the digital clouds. But automation is already here! We’re living with it now in the form of Flexible Bidding Strategies. Flexible Bidding Strategies Target CPA Target ROAS Maximise for clicks Maximise for conversions […]
Happy New Year from the team here at MRS! We’re looking ahead to what the future holds for digital marketing. 2018 promises to be a big year in all aspects of digital marketing. Compliance changes like GDPR are promising to transform our inboxes, while Facebook continues to amalgamate as many services as possible into its […]