PPC

Google has changed the mobile SERPs again – we’ll show you how to easily set your site name and favicon in the search result snippets.

It’s no secret Google likes to change up its search engine results pages – in fact it’s common to see experiments being tested frequently. Whether it’s to adapt to the changing ways users are searching or to increase click through on their ads, one thing’s for sure – when it comes to SEO, we need to evolve to keep up.  Most significantly […]

In April 2020, as a response to a panicking retail market, Google announced that Google Shopping would open free listings for U.S. merchants. From their President of Commerce, Bill Ready’s update “It’s now free to sell on Google” captured the new move from the search giant after stores shuttered nationwide.   After this large shift by Google to restructure […]

On September 2nd, PPC marketers were met with an unforeseen memo in Google Ads: This tiny notice was all that was provided by Google to inform users of a major change in their reporting. PPC advertisers across the board had no prior knowledge of the change, meaning all of a sudden their insights into their […]

Many businesses are now facing unprecedented challenges from every angle, including marketing which is one area that business owners tend to cut first. But is that really the right choice? Regardless the industry you are in, there are two scenarios on how you can approach PPC at the moment:  Pause everything, save the investment for […]

A Brief History of Ads & Exact Match Keywords Many years ago, ‘exact match’ keyword targetting was exactly that – exact match targetting. A user’s query had to match your specified keyword exactly as you had written it. As time went on, Google and Microsoft Advertising (Bing) introduced ‘close variants’. On Google specifically, their inception […]

Buying online just got a whole lot easier. Google is rolling out a new way for you to promote your products in Image Search with all-new shoppable adverts. This new ad format lets you highlight multiple products within a single ad unit, which will appear among Google Images results. If you’ve seen shoppable Instagram pictures, […]

Confused about your Quality Scores? If you’re running a Google Ads account, you’ve probably wondered about your Quality Score and why it changes from time to time. There are a lot of factors that go into working out your Quality Score. The difference between a good and a bad score can have a direct impact […]

We’ve noticed that the most effective PPC landing pages share six common traits. These features are all designed to guide the user to a call to action that consistently converts. The best landing pages don’t just grab people’s attention. They offer value, reassure the customer, and are clear and easy to navigate. Most importantly, they […]