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It’s no secret Google likes to change up its search engine results pages – in fact it’s common to see experiments being tested frequently. Whether it’s to adapt to the changing ways users are […] Read More →
In April 2020, as a response to a panicking retail market, Google announced that Google Shopping would open free listings for U.S. merchants. From their President of Commerce, Bill Ready’s update “It’s now […] Read More →
On September 2nd, PPC marketers were met with an unforeseen memo in Google Ads: This tiny notice was all that was provided by Google to inform users of a major […] Read More →
Many businesses are now facing unprecedented challenges from every angle, including marketing which is one area that business owners tend to cut first. But is that really the right choice? […] Read More →
A Brief History of Ads & Exact Match Keywords Many years ago, ‘exact match’ keyword targetting was exactly that – exact match targetting. A user’s query had to match your […] Read More →
Buying online just got a whole lot easier. Google is rolling out a new way for you to promote your products in Image Search with all-new shoppable adverts. This new […] Read More →
Confused about your Quality Scores? If you’re running a Google Ads account, you’ve probably wondered about your Quality Score and why it changes from time to time. There are a […] Read More →
We’ve noticed that the most effective PPC landing pages share six common traits. These features are all designed to guide the user to a call to action that consistently converts. […] Read More →
We’re all looking for that magic adjustment to take our PPC accounts to the next level. Sadly, there is no one-size-fits all formula. But one tactic gets more industry coverage […] Read More →
People talk about automation in PPC like it’s the coming Rapture. One day, we’ll all ascend to automated heaven and live among the digital clouds. But automation is already here! […] Read More →
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