Sep
2020
Google Search Terms Report Now Includes 34% Less Data
On September 2nd, PPC marketers were met with an unforeseen memo in Google Ads: This tiny notice was all that was provided by Google to inform users of a major […] Read More →
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Apr
2020
Marketing During Coronavirus: Maximise Your PPC Strategy (tips)
Many businesses are now facing unprecedented challenges from every angle, including marketing which is one area that business owners tend to cut first. But is that really the right choice? […] Read More →
Mar
2020
Are Close Variant Keywords Wasting Your Budget?
A Brief History of Ads & Exact Match Keywords Many years ago, ‘exact match’ keyword targetting was exactly that – exact match targetting. A user’s query had to match your […] Read More →
Nov
2019
Google SERP Changes 2019 – A Brief History & Cautionary Tale
It’s no secret Google likes to change up its search engine results pages from time to time. Whether it’s to adapt to the changing ways users are searching or to […] Read More →
Mar
2019
Check Out Google’s All-New Shoppable Ads
Buying online just got a whole lot easier. Google is rolling out a new way for you to promote your products in Image Search with all-new shoppable adverts. This new […] Read More →
Feb
2019
What Factors Make Up Your Quality Score?
Confused about your Quality Scores? If you’re running a Google Ads account, you’ve probably wondered about your Quality Score and why it changes from time to time. There are a […] Read More →
Aug
2018
6 Secrets to the Perfect PPC Landing Page
We’ve noticed that the most effective PPC landing pages share six common traits. These features are all designed to guide the user to a call to action that consistently converts. […] Read More →
Jun
2018
How To Optimise Your Ads With Single Keyword Ad Groups [Guide]
We’re all looking for that magic adjustment to take our PPC accounts to the next level. Sadly, there is no one-size-fits all formula. But one tactic gets more industry coverage […] Read More →
Jan
2018
How to Choose a Flexible Bidding Strategy
People talk about automation in PPC like it’s the coming Rapture. One day, we’ll all ascend to automated heaven and live among the digital clouds. But automation is already here! […] Read More →
Dec
2017
7 Digital Marketing Predictions for 2018
Happy New Year from the team here at MRS! We’re looking ahead to what the future holds for digital marketing. 2018 promises to be a big year in all aspects […] Read More →
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