MRS Digital Blog - Category: PPC

Jan 2021
Google SERP Changes 2020 – A Brief History & Cautionary Tale

Google SERP Changes 2020 – A Brief History & Cautionary Tale

It’s no secret Google likes to change up its search engine results pages – in fact it’s common to see experiments being tested frequently. Whether it’s to adapt to the changing ways users...Read More
Oct 2020
Breaking News: Google Shopping will be Free in the UK and Beyond

Breaking News: Google Shopping will be Free in the UK and Beyond

In April 2020, as a response to a panicking retail market, Google announced that Google Shopping would open free listings for U.S. merchants. From their President of Commerce, Bill Ready’s update “It’s...Read More
Sep 2020
Google Search Terms Report Now Includes 34% Less Data

Google Search Terms Report Now Includes 34% Less Data

On September 2nd, PPC marketers were met with an unforeseen memo in Google Ads:This tiny notice was all that was provided by Google to inform users of a major change in...Read More
Apr 2020
Marketing During Coronavirus: Maximise Your PPC Strategy (TIPS)

Marketing During Coronavirus: Maximise Your PPC Strategy (TIPS)

Many businesses are now facing unprecedented challenges from every angle, including marketing which is one area that business owners tend to cut first. But is that really the right...Read More
Mar 2020
Are Close Variant Keywords Wasting Your Budget?

Are Close Variant Keywords Wasting Your Budget?

A Brief History of Ads & Exact Match KeywordsMany years ago, ‘exact match’ keyword targetting was exactly that – exact match targetting. A user’s query had to match your specified keyword...Read More
Mar 2019
Check Out Google’s All-New Shoppable Ads

Check Out Google’s All-New Shoppable Ads

Buying online just got a whole lot easier.Google is rolling out a new way for you to promote your products in Image Search with all-new shoppable adverts. This new...Read More
Feb 2019
What Factors Make Up Your Quality Score?

What Factors Make Up Your Quality Score?

Confused about your Quality Scores? If you're running a Google Ads account, you've probably wondered about your Quality Score and why it changes from time to time.There are a...Read More
Aug 2018
6 Secrets to the Perfect PPC Landing Page

6 Secrets to the Perfect PPC Landing Page

We've noticed that the most effective PPC landing pages share six common traits. These features are all designed to guide the user to a call to action that consistently...Read More
Jun 2018
How To Optimise Your Ads With Single Keyword Ad Groups [Guide]

How To Optimise Your Ads With Single Keyword Ad Groups [Guide]

We're all looking for that magic adjustment to take our PPC accounts to the next level. Sadly, there is no one-size-fits all formula. But one tactic gets more industry...Read More
Jan 2018
How to Choose a Flexible Bidding Strategy

How to Choose a Flexible Bidding Strategy

People talk about automation in PPC like it's the coming Rapture. One day, we'll all ascend to automated heaven and live among the digital clouds. But automation is already...Read More