Social Media

Here is a comprehensive list of the most important social media stats for 2018. We’ve collated the most recent data to bring you the most up-to-date picture of the social media landscape. As we move into 2018, use these stats to inform your social media strategies for the year ahead. Big Social Stories in 2017 […]

To prepare for Black Friday 2017, here are some of the lessons we learned for our ecommerce clients  from last year. Black Friday is now the biggest shopping period of the year. This November, we’re predicted to spend £7 billion over Black Friday. That’s the kind of action no ecommerce business can afford to miss. Forget your […]

Not Everybody Bakes for a Living! Let’s get straight to the point. You work in a niche B2B industry. You’re looking to increase your engagement and the number of backlinks to your website’s content. You’re frustrated, it seems easy for those in the B2C arena – you see examples churning out a few glossy, mouth-watering […]

Facebook now has over 2 billion monthly active users! So just in case you didn’t get the memo, Facebook isn’t losing relevance and it’s too big to ignore. The announcement shows an increase from the 1.94 billion total Facebook cited during its recent earnings report in May. Mark Zuckerberg shared the news directly on Facebook. “It’s an […]

Social media is an extremely powerful tool. The number of active social media users now stands at 2.789 billion. That’s an enormous pool of potential engagement that you can pull from for your brand. But how do you tap into that? How do you find your target audience and keep them interested in your brand? […]

Facebook is making it easier and easier for brands to sell products. Thanks to the Shop tab, you can customise your page with your products and services, alert people to sales and much more. Once your products are on your page, you can tag them in your posts to help drive sales. This guide will […]

Updated 23-03-17 Have you noticed anything different about Google search results? Emojis have suddenly returned to desktop search result snippets. After a long absence, they’re back! This is good because almost everyone online – 92% of users – use emojis, and brands are using them too. According to a study, emoji-based marketing campaigns have increased […]

Have you been good this year? Christmas is the time for mince pies, too much turkey and reflecting on the year as you tipple a little ‘Christmas spirit’. Are you worthy of being on the Nice List this year? If you’re unsure, fear not! We’ve created a list of digital marketing do’s and don’ts that […]

The social media landscape is always changing. It is constantly disrupted by new players, new memes and the ever evolving whims of users. That means there are very few hard and fast rules to cling to. However, if we have learned anything from the social media gaffs of 2016, it is that there are at […]