Here is a comprehensive list of the most important social media stats for 2018. We’ve collated the most recent data to bring you the most up-to-date picture of the social media landscape. As we move into 2018, use these stats to inform your social media strategies for the year ahead.
In the survey of 2,201 US adults, just 13% opposed the move, with 30% supportive. 17% said the increased character limit made them more likely to tweet, while 20% agreed that they would be more likely to check Twitter as a result of the change. Even now, the character limit increase is a controversial issue.
In March this year, YouTube became mired in controversy when it was revealed that a number of advertisements were appearing on videos that promoted extremist, hateful and inappropriate content. A number of advertisers withdrew their business, and YouTube was left scrambling to reclassify videos in an attempt to appease them.
They got a little carried away in tightening up their policies, however, and many content creators ended up losing ad revenue as a result.
Basically, Facebook is running out of space to display ads. The company confirmed earlier in the year that it had maxed out ads in new feeds, instead choosing to prioritise longer videos in timelines to improve the experience.
Facebook went on to introduce mid-roll ads into those videos – giving it a whole new source of revenue. It also started selling Messenger ads, while also opening up its Marketplace platform to advertisers.
If Facebook could glance its future in a crystal ball, it might look something like WeChat. The Chinese messaging behemoth has made itself indispensable to its users, and according to Gartner is used by a frankly staggering 95% of Chinese people aged 16+.
The secret to its success is that it’s technology that’s all things to all people without being intrusive. You can use it to check your bank account, book a taxi, buy food or even chat to people! That’s four separate apps it has replaced right there, and we’ve barely scratched the surface of what it can do.
Facebook is attempting to copy WeChat’s lucrative business model, which is why it’s been pushing Messenger so hard and took the step to buy WhatsApp. Whether people are ready to accept Facebook as a WeChat-style ‘super app’ is questionable, but it’ll be interesting to see if we get any closer to the greatest homogenisation in tech since the creation of the iPhone next year.
Check out some of our other blogs for more details on the biggest changes in the social sphere for digital marketing.
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