What a busy year we’ve had! We’ve bought more cacti, hired more staff and climbed Mount Snowdon! And that’s just the tip of the iceberg. 2017 was a great year for us here at MRS…
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Your Money or Your Life, or YMYL content is a term that has evolved to represent a genre of online content relating to topics that could potentially have an impact on a person’s financial, physical or mental well-being. With people regularly turning to search engines for answers to a range of topics regarding finance and…
In the highly competitive world of franchising, getting visibility in the right markets is key — and that’s where PPC (Pay-Per-Click) advertising becomes a powerful weapon in your marketing arsenal. Whether you’re a national franchise brand or a local franchisee, PPC helps you generate high-intent leads, drive foot traffic, and grow brand presence — but…
All you need to know about direct response copywriting. Direct response copywriting is an art form. The best examples elicit an immediate response from readers, drive conversions and ultimately boost sales. But what is direct response copywriting, how does it differ from traditional copywriting and, more importantly, can anyone do it? What is direct response…
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