MRS Digital Blog
We live and breathe all things digital marketing here at MRS. From the latest Google updates to must-know tips and tricks, find out all the juicy MRS and industry gossip right here.
6 min
All you need to know about direct response copywriting. Direct response copywriting is an art form. The best examples elicit an immediate response from readers, drive conversions and ultimately boost sales. But what is direct response copywriting, how does it differ from traditional copywriting and, more importantly, can anyone do it? What is direct response […]
Filter by Categories
5 min
In a highly competitive market and continually evolving landscape, digital marketing is key to stay ahead of the game in fintech. From employing content marketing to data-driven decision making, we explore the key points that will elevate your digital marketing efforts and help you stand out in the competitive fintech industry in 2025. Challenges of […]
8 min
Introduction Google Analytics 4 is a powerful tool, relying on its event tracking to track the user actions that matter to website owners and marketers. A shift away from the session-based tracking of Universal Analytics, as users traverse a website, navigating between pages, scrolling and performing desirable, business-critical actions, these are recorded as hits. These […]
8 min
In digital marketing, it’s commonplace to have more than one platform collecting data about your digital users and customers. Analytics solutions like Google Analytics 4, advertising platforms like Google Ads, and a CRM like HubSpot all collect data about those that interact with your business in some form, often at various stages of a customer […]
5 min
By nature, the digital marketing landscape evolves significantly each year, with advances in technology, changes in consumer behaviour and the macroeconomic environment changing how marketers approach the gathering of marketing insights, web analytics and the development of marketing strategies. Staying ahead of the curve in these areas gives marketers a significant competitive edge over those […]
8 min
Google Analytics 4’s standard, aggregated reports give you a strong understanding of the metrics that matter the most to your business, giving you the freedom to plot, sort and filter different metric and dimension values to gain insight. However, for more advanced queries that require reports with combinations of metrics, dimensions and segments not available […]
7 min
Before the Black Friday period, with the day itself falling on 29th November 2024, it’s likely that the focus will have been on preparation. To make the most of one of the busiest online shopping periods of the year, working hard on ecommerce strategy, website content and measurement to ensure that everything is in order […]
6 min
Black Friday, falling on the 29th November 2024, is the annual shopping event known for its deals and discounts. You’ll be hard-pressed to find a retailer that doesn’t get involved with Black Friday in one way or another, and what was once a rush into physical stores, primarily in the US, has become an international, […]
6 min
As a wise playwright once said, to block or bot to block, that is the question. If Shakespeare were alive today, would he have been proud that Google’s AI chatbot began life named after a term he is commonly referred to as? Sadly, we shall never know. However, what we do know is that AI […]
6 min
Prepare for the Golden Quarter in GA4. Learn to check measurement scope and integrity, configure custom reports, create audiences and configure custom alerts.