MRS Digital Blog
We live and breathe all things digital marketing here at MRS. From the latest Google updates to must-know tips and tricks, find out all the juicy MRS and industry gossip right here.

5 min
In the world of SEO, an entity describes a distinct and identifiable “thing” that search engines understand as a real concept and not just a word. Entities can be people, brands, places, products, or concepts, each with specific attributes and relationships. For example: Search engines like Google and large language models (LLMs) like ChatGPT recognise […]
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5 min
Automotive marketing can sometimes move at a snail’s pace, but it can also feel like it’s moving at a pace that’s hard to catch up with. From video being top of the food chain to creating immersive experiences digitally, are you aware of what’s actually a trend in marketing? We’ve noted down some of the […]

7 min
‘Finance SEO’ is simply search engine optimisation (SEO) specifically tailored for financial services companies to improve their visibility in search engine results. The primary goal is to attract targeted traffic, generate qualified leads, build trust, and ultimately drive revenue growth in the highly competitive financial sector. From industry compliance to high levels of competition, increasing […]

6 min
If you run an ecommerce website, you’ll want your customer’s experience within your site to be the best that it can be. A well-designed and well-optimized ecommerce site is a free-flowing system, one that encourages customers along a buyer’s journey and appears frictionless to them. It directly contributes to increasing purchases and amassing revenue, whilst […]

5 min
As we know, Google likes to keep everyone in the digital industries on their toes. They certainly know how to launch (and delay) new features and platforms, switch things up to solve common problems, and try to keep things fresh. Are they always liked? No. Do they always make sense? Sometimes. We’ll let you make […]

6 min
The Search Generative Experience has begun rolling out in the US search results. Read on to learn about Google’s announcement and what it means for you.

4 min
Within digital marketing, particularly paid, measuring campaign performance is essential. It’s impossible to optimise a marketing strategy, allocate budgets or test ad assets if you don’t know how your ad campaigns are performing relative to each other. Yet, user journeys are not linear. Every user journey differs, and if a user sees an ad, or […]

4 min
Whether you’re selling cars, insurance or even petrol, knowing how to stand out in a competitive marketplace and engage consumers isn’t an easy feat. Automotive marketers often have to think outside the box to show off their latest product or to get the brand awareness they need to perform. As an award-winning automotive SEO agency, […]

8 min
Automotive SEO is a specialised form of search engine optimisation designed specifically for the motor industry. It focuses on helping customers find vehicle-related solutions online, often through local searches such as “car repair near me” or “used cars for sale in [city].” The automotive industry presents a unique set of challenges when it comes to […]

9 min
From finding the right service offerings to picking an expert team that reflects your way of working, choosing the best SEO agency for your business is difficult. That’s why we’ve put together 22 tips, including the red flags you need to look out for, when picking the right SEO agency. Read on.