MRS Digital Blog
We live and breathe all things digital marketing here at MRS. From the latest Google updates to must-know tips and tricks, find out all the juicy MRS and industry gossip right here.

5 min
Digital PR (Public Relations) is an important component of any marketing strategy; however, it is often overlooked. Predominantly believed to be just a link-building tactic, digital PR has long been misunderstood. When executed well, digital PR extends far beyond backlinks, delivering measurable results that can transform a brand’s visibility. From elevating SEO results to increasing […]
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9 min
From finding the right service offerings to picking an expert team that reflects your way of working, choosing the best SEO agency for your business is difficult. That’s why we’ve put together 22 tips, including the red flags you need to look out for, when picking the right SEO agency. Read on.

9 min
Following the deprecation of data within Google’s Universal Analytics (UA) on 1st July 2023, Google has announced that exactly one year on, on 1st July 2024, all Google Analytics users will lose access to their historic UA data. “Starting the week of July 1, 2024: You won’t be able to access any Universal Analytics properties or the API (not even with read-only […]

7 min
Inclusive marketing campaigns embrace diversity by including people and groups from all backgrounds regardless of gender, age, ethnicity, religion, and other socio-economic factors. Discover more today.

6 min
To rank your website on Google’s first page, it’s vital to conduct thorough keyword research to identify search terms your target audience uses, create high-quality, helpful content that comprehensively meets search intent and to optimise your website’s on-page elements like title tags and meta descriptions. Whether you’re a seasoned SEO expert or new to the […]

6 min
Google makes thousands of changes to its search algorithms each year to ensure that people are experiencing the most helpful and accurate search results. Some updates are small and can go virtually undetected, while others amount to bigger shake-ups of the search engine results pages (SERPs) that have big implications for those in the SEO […]

4 min
iOS 17 brought an interesting change for marketers with the removal of certain tracking strings on URLs, including GCLID and anything personally identifiable. Discover what this means for you.

3 min
2023 was a winning year for MRS Digital, securing a cool seven awards across the UK & Europe for our work and approach as an agency. Read on to see our wins.

7 min
The digital marketing frontier is constantly evolving, with hundreds of minor rippling updates flowing through the landscape every week, having little effect on both the consumer and advertiser. However, every now and then a wave appears, and they are getting more and more frequent as of late, with GDPR, iOS Privacy updates, GA4 Migration, 3rd […]

4 min
November was a HUGE month for changes in the SERPs, with Google throwing in more spanners than a mechanic’s toolbox. Read on for more!