MRS Digital Blog

What’s Good, What’s Great and What’s New

We live and breathe all things digital marketing here at MRS. From the latest Google updates to must-know tips and tricks, find out all the juicy MRS and industry gossip right here.


  • SEO For Finance Companies: Your Guide to Success

    7 min

    ‘Finance SEO’ is simply search engine optimisation (SEO) specifically tailored for financial services companies to improve their visibility in search engine results. The primary goal is to attract targeted traffic, generate qualified leads, build trust, and ultimately drive revenue growth in the highly competitive financial sector.  From industry compliance to high levels of competition, increasing […]

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    SEO

  • Understanding the Purchase Journey and Checkout Journey reports in GA4

    6 min

    If you run an ecommerce website, you’ll want your customer’s experience within your site to be the best that it can be. A well-designed and well-optimized ecommerce site is a free-flowing system, one that encourages customers along a buyer’s journey and appears frictionless to them. It directly contributes to increasing purchases and amassing revenue, whilst […]

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    Analytics

  • Where’s the “Conversions” report gone in GA4?

    5 min

    As we know, Google likes to keep everyone in the digital industries on their toes. They certainly know how to launch (and delay) new features and platforms, switch things up to solve common problems, and try to keep things fresh. Are they always liked? No. Do they always make sense? Sometimes. We’ll let you make […]

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    Insights

  • It’s Official: Google’s SGE is Here 

    6 min

    The Search Generative Experience has begun rolling out in the US search results. Read on to learn about Google’s announcement and what it means for you.

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    AI Digital Marketing Digital News

  • SEO for the Automotive Industry – A Best Practice Guide for 2025 

    8 min

    Automotive SEO is a specialised form of search engine optimisation designed specifically for the motor industry. It focuses on helping customers find vehicle-related solutions online, often through local searches such as “car repair near me” or “used cars for sale in [city].” The automotive industry presents a unique set of challenges when it comes to […]

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    SEO

  • 22 Tips for Choosing the Best SEO Agency & the Red Flags to Look Out For

    9 min

    From finding the right service offerings to picking an expert team that reflects your way of working, choosing the best SEO agency for your business is difficult. That’s why we’ve put together 22 tips, including the red flags you need to look out for, when picking the right SEO agency. Read on.

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    Business Tips Businesses

  • How to Prepare for the Removal of Historic Universal Analytics Data

    9 min

    Following the deprecation of data within Google’s Universal Analytics (UA) on 1st July 2023, Google has announced that exactly one year on, on 1st July 2024, all Google Analytics users will lose access to their historic UA data. “Starting the week of July 1, 2024: You won’t be able to access any Universal Analytics properties or the API (not even with read-only […]

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    Analytics

  • The 7 Best Inclusive Marketing Examples

    7 min

    Inclusive marketing campaigns embrace diversity by including people and groups from all backgrounds regardless of gender, age, ethnicity, religion, and other socio-economic factors. Discover more today.

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    Content Marketing

  • How to rank website on Google first page

    6 min

    To rank your website on Google’s first page, it’s vital to conduct thorough keyword research to identify search terms your target audience uses, create high-quality, helpful content that comprehensively meets search intent and to optimise your website’s on-page elements like title tags and meta descriptions. Whether you’re a seasoned SEO expert or new to the […]

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    Google