Project: SEO, Web Design and Social
Full service digital marketing Gives Eyesite’s Visibility a Boost
The Brief
Eyesite are a specialist, bespoke opticians with high street branches located around the South East. They came to us looking for a full management solution for their online presence that would drive real business to their practice locations.
We have driven thousands of visitors to targeted appointment booking forms with a location-specific organic keyword strategy, geo targeted AdWords campaign and engagement focused social media campaign. This increased traffic via social by almost 600% and increased traffic to converting landing pages by over 25%.
+1000
visits to Eyesite’s appointment booking page per month
+25%
increase in traffic to Eyesite’s targeted landing pages
+500%
increase in traffic from social media
What We Did
SEO
To help Eyesite dominate search results for local buying cycle terms we recommended an extremely targeted AdWords campaign. As a result of our work Eyesite are not only receiving more conversions but also outrank some of the largest, national opticians in the market in both paid, local and organic listings. This ensures full coverage and keeps Eyesite present in their target market’s minds.
AdWords
Alongside on-going SEO, we also run a separate content marketing strategy designed to drive users from other websites and social media to FMP Global content and generate leads. This involves extremely proactive blog planning and creation as well as the capacity to react to current affairs, events and industry news.
Social
Through implementation of an educational and entertaining social media strategy, combined with targeted paid promotion, we have exponentially grown Eyesite’s social media audience while also driving conversions through to the Eyesite website.
The Result
A powerful online presence and increased footfall
Eyesite now compete with the largest high street opticians for their chosen location based terms across the board. Combine this organic success with their domination of local and paid results and Eyesite are now capturing a large swathe of the local search traffic and visitors available to them.
Their continually optimised AdWords account delivers more and more conversions via their online booking form while their social media audience, engagement and conversions continue to grow them.
This results in over a thousand visits a month to their targeted landing pages, increases in traffic across all managed sources and ultimately more footfall into their local practices.
“MRS have made a really positive impact to our website and social media activity over the first 6 months. They’ve increased our unique users by 24% and best of all, this traffic is targeted and converting into bookings for our local practices. They are friendly, helpful and easy to work with.”
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