Full service SEO, SMO and AdWords campaigns

Gives Eyesite's visibility a boost

Eyesite are a specialist, bespoke opticians with high street branches located around the South East. They came to us looking for a full management solution for their online presence that would drive real business to their practice locations.

We have driven thousands of visitors to targeted appointment booking forms with a location-specific organic keyword strategy, geo targeted AdWords campaign and engagement focused social media campaign. This increased traffic via social by almost 600% and increased traffic to converting landing pages by over 25%.

MRS have made a really positive impact to our website and social media activity over the first 6 months. In this space of time they’ve increased our unique users by 24% and best of all, this traffic is targeted and converting into bookings for our local practices. They are friendly, helpful and easy to work with and I would happily recommend them for digital solutions.


- Eyesite

SEO

We built a keyword strategy for Eyesite that was constructed around buying cycle terms that are also targeted to their physical practice locations. This quickly started to deliver new clients to their stores via their online booking forms. In addition to this we built out content architectures to not only educate Eyesite’s customers, but also allow the site to rank for relevant keywords.

AdWords

To help Eyesite dominate search results for local buying cycle terms we recommended an extremely targeted AdWords campaign. As a result of our work Eyesite are not only receiving more conversions but also outrank some of the largest, national opticians in the market in both paid, local and organic listings. This ensures full coverage and keeps Eyesite present in their target market’s minds.

Social

Through implementation of an educational and entertaining social media strategy, combined with targeted paid promotion, we have exponentially grown Eyesite’s social media audience while also driving conversions through to the Eyesite website.

The Result

A powerful online presence and increased footfall

Eyesite now compete with the largest high street opticians for their chosen location based terms across the board. Combine this organic success with their domination of local and paid results and Eyesite are now capturing a large swathe of the local search traffic and visitors available to them.

Their continually optimised AdWords account delivers more and more conversions via their online booking form while their social media audience, engagement and conversions continue to grow them.

This results in over a thousand visits a month to their targeted landing pages, increases in traffic across all managed sources and ultimately more footfall into their local practices.

1,000+

visits to Eyesite's appointment booking page per month

500%

increase in traffic from social media

25%

increase in traffic to Eyesite's targeted landing pages

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