Accelerating Policy Growth with Award-Winning SEO

The Challenge

LV= (Liverpool Victoria) is widely regarded as one of the UK’s most trusted and highly rated financial services brands. They came to us with seriously ambitious targets, setting their sights on page 1 rankings for the industry’s most powerful keywords, and with bold targets across their life insurance and retirement offerings. More importantly, perhaps, their team was looking for an agency that would bring passion, dedication and think like stakeholders, focused on long-term value, not just deliverables.

The Solution

At the heart of this project was an ambitious, content-led approach within a fully holistic SEO strategy. The aim wasn’t just to inform users, but to demonstrate to Google that LV= deserved to rank. Every piece of content was part of a broader ecosystem, designed to reinforce expertise and authority in the financial space.

By mapping real-world buyer journeys, we uncovered opportunities to connect with people at key life moments – from new parenthood to buying a first home – where the need for life insurance naturally becomes more immediate. This allowed us to make sure LV= showed up with helpful, relevant information exactly when people needed it most.

Equally important was how we worked. Together, we invested in the shared processes, clarity and trust needed to move at pace. This focus on the behind-the-scenes factors paid dividends, accelerating time-to-live and overcoming major blockers.