Insurance SEO Agency

Get ahead of the competition with an award-winning insurance SEO agency

If you’re in the insurance industry, you know how hard it is to rank in search. Whether you specialise in car, home or life insurance, it’s a battle to rank where you want to be. And, in this industry, it isn’t just competition that’s a blocker.

When it comes to anything financial online – trust and expertise is integral to Google and users alike. We’ll help you to demonstrate to Google that you’re an expert in your field and can be trusted. All you need to do is sit back and watch the magic happen.

MRS Digital, Award-winning Digital Marketing Agency

background wave white

MRS Digital won three awards at the prestigious UK Search Awards 2023, including ‘Best Use of Search’ – Automotive: Large, for specialist car insurance broker, Keith Michaels.

Insurance SEO Agency
Just kampers logo
client logos KEITH MICHAELS

Our Award-Winning SEO Work with Keith Michaels


average YOY increase in organic sessions for the past 9 years


Organic ranking keywords in the UK


increase in organic conversions in 2023 YoY

Insurance SEO Agency

MRS Digital - UK Search Awards - Winner - Badge

“We were highly impressed by the holistic approach that seamlessly merged organic search with offsite strategies, all firmly rooted in data-driven decision-making. They possess a deep understanding of their specialist audience and how to effectively engage with them, including through user-generated content. Their approach was well-rounded and well-documented, with clear objectives, the strategies employed to achieve them, and a transparent discussion of the challenges faced. We extend our congratulations on the outstanding results.”

Why you need specialist insurance SEO

Our approach to SEO is bespoke for every business. We look at your current performance trends, your competitors’ performance, and your specific search landscape to formulate an impactful strategy that gets you results.

But why does an insurance firm like yours need specialist SEO? There are several key unique challenges that insurance firms face in the SERPs:

Competitive search landscape

The insurance industry is hugely competitive in search – but you know that. Whether informative or transactional search, every topic is a challenge to break into within the SERPs.  

To rank well in Google for any kind of insurance keywords requires you to have the strategic know-how and ability to write compelling, engaging and unique content that truly helps users.

Specialist subject area

Whether your team is made up of brokers, administrators, underwriters or loss adjusters, you’ll know that they’re experts in their field.

However, getting that incredible bank of information and translating it into content that readers can understand and engage with is another aspect altogether. That’s where a good SEO team comes in. They’ll be able to take the expert information and create search-focused content that performs.

Your Money, Your Life (YMYL)

Your Money, Your Life or YMYL is a concept derived from Google’s search quality rater guidelines. It centres on topics that could significantly impact readers’ health, financial stability, safety, or wellbeing. In essence, it’s incredibly important to Google that YMYL content is written by proven experts and trusted sources.

Therefore, insurance firms need to have a strong grasp of YMYL and what they need to do to demonstrate E-E-A-T (experience, expertise, authoritativeness and trust) to Google and users.

Interested in a specific area of SEO?

Local SEO

Do you serve specific localised areas? Then you’ll want to make sure your SEO strategy takes into account all the local signals and is optimised for people near you to find.

International SEO

Is your customer base spread across the globe? You’ll need an international SEO strategy that takes into account multilingual SEO, geo targeting and so much more.

eCommerce SEO Service

Do you sell car parts or accessories online? Then our Ecommerce SEO service is perfect for you. We’ll get your products out there in a way that search engines love.

Integrated Search Marketing

Double the service, double the impact. An integrated search approach covers the whole funnel, no matter where someone is on their purchasing journey.

background wave white

Need something else?

Get in touch with one of the team at MRS Digital today and see how we can help maximise your ROI and get the results you deserve.

What’s included in our insurance SEO service?

All of our SEO work is tailored to your business’s specific needs and goals, so the weighting of specific parts of SEO will depend on a number of factors. We don’t provide fixed packages, but you can expect to see work from us including some or all of the following:

SEO Audit

We audit your website to understand how all pillars of SEO are performing – from content to technical. We’ll see how you stack up against the competition and identify your strengths, weaknesses, and challenges. No decision is worth making without the data to back it up, so we get the data we need before we strategize.

SEO Strategy & Keyword Strategy

Once we’ve got the data and have analysed your website and your unique search landscape, we come up with a plan of action. We’ll take into consideration your goals and what your competitors are doing. You’ll get a comprehensive, bespoke SEO strategy, alongside a keyword strategy with assignment.

Onsite Content Strategy

We know you’ve got target keyword goals, and quality, in-depth and intent-matched content is going to help you achieve them. Whether we’re writing about Wankel rotary engines or the best paint colour for your car, our content will help to deliver you new leads and more traffic. We tailor content from the top-of-the-funnel to the bottom.

Outreach and Digital PR

While great onsite content is one element of SEO, getting your content seen by new audiences and demonstrating expertise in relevant offsite publications is another part. You need the authoritativeness to rank those higher positions in the search results – and there’s no better way to build that than by having established websites link to you. Our PR experts will get you placements in leading industry publications.

Technical SEO

Are you certain your site is fully accessible to Google’s search crawlers? Do you know if your site has broken links or slow loading pages? If you don’t have the foundations of technical SEO in place, even Pulitzer winning content won’t be able to reach the top of the search results. A good site is more than just one that works – it’s also about ensuring the user has a great experience on site and Google can easily access it.

In-depth Reporting

At the end of every month, your account manager will send you a comprehensive report with all the statistics and analysis you need to know about your SEO performance so that we’re held accountable for your success.

Why should MRS be your next insurance SEO agency? 

We’re a data-driven, creative-thinking, multi-disciplinary team that knows SEO and the automotive industry like the back of our hand. We utilise our years of experience to craft an SEO approach that works for you.


background wave white

+ Key industry knowledge

Our team is well-versed in everything insurance – from car to life insurance. We work with a variety of insurance brands already, from household names to niche insurers.

background wave white

+ We’re an award-winning integrated search agency

In 2023, we won ‘Integrated Search Agency of the Year’ at the European Agency Awards. We also won the Best Use of Search’ – Automotive: Large at the UK Search Awards and in 2024 at the European Search Awards.  

background wave white

+ We stay at the forefront of SEO

We’re ready for the changing landscape of SEO and whatever AI will bring. We’ve weathered every Google algorithm storm before, so we’re here and ready to stand firm.

MRS Digital – European Search Awards WINNER 2024!
MRS Digital - UK Search Awards - Winner - Badge
European Agency Awards 2023 Winner Badge
European Agency Awards 2023 Silver Badge
UK Agency Awards 2023 WINNER Badge
European awards 2022 winner
award logo
award logo

Specialist SEO platforms we use for insurance companies


Allows us to explore competitors as well as research keywords and backlinks.

Insurance SEO Agency


Up-to-date keyword ranking and visibility data across devices and specific locations

Web rankings logo

Google Search Console

Helping us measure and report on site health, site search traffic, and performance.

google search console logo

Moz Pro

Powered by industry-leading metrics and with 20 years of heritage, Moz Pro gives us vast sets of data to validate our decisions.

Insurance SEO Agency


Maps in accessibility and intelligence to give us a broader picture of what your website is doing. 

Insurance SEO Agency

Google Analytics 4

Gives us insight in a more customisable way and from a variety of platforms.

Insurance SEO Agency

Did you know we make our own industry leading tools

background wave white

Need something else?

Get in touch with one of the team at MRS Digital today and see how we can help maximise your ROI and get the results you deserve.

Insurance SEO service FAQs

Still have questions about our insurance SEO services? Take a look at some of our frequently asked questions:

Why do I need specialist SEO in the insurance industry?

The insurance industry is highly competitive in the search engine results, and so you need proven experts who can help you to identify the specific steps you need to take to break into those top positions.

When will I start to see results?

SEO isn’t an immediate reward – it takes time to get results as you begin to make changes. That’s why here at MRS, we focus on creating strategies that drive results and ensure future visibility, returning your business tangible value.

background wave white 2

Ready to knock organic competitors off their top-spots?

Fill out the form and a specialist will get back to you within the next working hour. 

You’re going to love our SEO if….

  • You’re sick of seeing your competitors on top
  • You love the sound of speaking to a human and not an SEO robot
  • You can handle the results we’ll deliver
MRS Digital – The Drum Recommended Until Jan 2025

    Your data is secure and only used for this enquiry.


    Someone will be in touch shortly

    While you’re here, why not check out..

    meta length cheker

    Meta Length Checker Tool