Insurance PPC Agency
Combat Your Competition with Bespoke PPC Marketing for Insurance Brokers
Whether you’re a home or travel insurance specialist (or anything in between), the insurance industry is a highly competitive space – especially when it comes to paid search results.
With high cost-per-clicks (CPC) and industry rules and regulations to navigate, you need a team with expertise to make the most of every penny you invest.
That’s where we come in – at MRS Digital, we know how to make the very most of your budget, ensuring a return on investment with highly effective campaigns.
Discover more about our offering.
Our Results-Driven PPC Work with Specialist Car Insurance Brokers, Keith Michaels
+219%
online conversions year on year
+43%
saving on Ads budget after just 2 months
+1050%
increase in online conversions via social media after a year
Why you need specialist insurance PPC services
At MRS, we deliver a bespoke PPC strategy for every business we work with. We consider the competitor landscape, your current performance, and valuable opportunities for your business to drive results.
But why does your insurance company need a specialist PPC agency?
Navigating Compliance
While maintaining compliance is vital in any marketing venture, we understand that it’s integral with insurance and other financial products. We’re used to working closely you’re your compliance teams to deliver effective campaigns that stay on brand, are creative yet remain compliant.
Combating High Competition Levels
The insurance industry is highly competitive, often resulting in high cost-per-clicks for ineffectual campaigns. Leave it to the experts to handle the strategy to get you the results you deserve.
Speciality subject area
No matter what insurance field you work in, or role you may have, you know your field. But translating that into an effective paid campaign to attract valuable clicks and ultimately convert users requires a specialist team of PPC experts who know how to take your expertise and partner it with theirs.
Looking for a specific area of paid advertising?
Paid Search
MRS Digital is a Google and Microsoft-accredited paid search marketing agency. That means we deliver highly successful paid search campaigns across the board.
Google Shopping
Put your products in front of the right people with Google Shopping. As experts in Google Shopping, we’ll drive high conversion rates and more profitable CPAs.
Paid Social
Our paid offering doesn’t just stop at search. We know that social media is an integral channel to output effective campaigns and maximise your return.
…we also specialise in insurance SEO
Want to dominate the SERPs? Integrated search marketing can help you do just that – MRS Digital offers combined paid advertising and SEO to accelerate your visibility.
Need something else?
Speak with one of the team at MRS Digital today to see how we can help you get results.
What’s included in our insurance PPC services?
Strategy
Your bespoke PPC strategy allows us to set goals and achieve success. Our experts have a wealth of experience collating and building advanced media strategies to meet and exceed commercial objectives.
Audience management
As part of our ongoing management, we include audience definitions, segmentation, customer profiling and first-party data strategy to capture the most advantageous audience.
Automation & Human Oversight Combined
Automation is considered as part of our strategies but is never a fixed solution. As part of ongoing management, we ensure we feed our automation the right volumes of high-quality data. We don’t just rely on automation – if we feel more detailed, manual campaigns are best for you, we’ll employ this.
Our Martech & Adtech stack
Utilising a range of CRMs, conversion rate optimisation tools, personalisation tools and demand side platforms such as StackAdapt, etc, our experts utilise a wide range of tools to support ongoing PPC efforts.
Post-click experience
We don’t just consider how we’ll get people to your site – we ensure that users who land on your site have a good experience with bespoke, high-quality landing pages that convert.
Detailed reporting
Each month you will receive a detailed report with the relevant statistics and analysis of your PPC performance and what it means for you.
Compliant & Optimal Tracking
With the latest privacy policy laws and regulations considered, we will ensure your advertising and tracking is fully compliant.
Why MRS should be your insurance PPC agency
We’re a results-hungry, innovative-thinking team with a wide range of skills and experience who understand the unique challenges the insurance industry faces.
+ We understand your industry
Our experience driving results with insurance brokers means we truly understand the challenges you face in your industry.
+ Award-winning integrated approach
As Integrated Search Agency of the Year 2023 at the European Agency Awards, we are able to consider your visibility holistically to make our services work hard for you.
+ We provide full stack PPC
Our team of PPC experts utilise a wide skillset across digital marketing, using industry-recognised techniques to level-up your campaigns.
Sample of our Adtech stacks for insurance companies
StackAdapt
This multi-channel programmatic advertising platform allows us to execute campaigns easily from an ecosystem that includes native, display, video, CTV, audio, and in-game.
Dreamdata
Customer journeys – demystified. Dreamdata automatically collects and models B2B data, lets you understand ROI, reveals buying signals and much more.
Did you know we make our own industry leading tools…
Maximise Your Results with Bespoke PPC
Fill out the form and a specialist will be in touch within the next working hour.
You’ll love our PPC if you’re:
- tired of losing traffic to your competition
- you prefer results as a metric over impressions and clicks
- your insurance business is ready to grow
Thanks!
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