B2B SEO Agency
Your B2B SEO agency for driving leads, authority, and measurable growth
Business-to-Business SEO made simple
A B2B SEO expert specialises in creating custom search engine optimisation strategies for business-to-business (B2B) companies to improve search visibility, attract qualified leads, and drive business growth.
With niche markets, lengthy sales funnels, and very specific audiences, B2B SEO requires a specialist agency that understands how best to reach stakeholders and key decision-makers at different stages of their journey.
At MRS, we have successfully worked with many B2B companies across a wide range of markets – from SaaS and healthcare to payroll services and construction.
We’ve been recognised for our SEO efforts in B2B, having won at the renowned European Search Awards 2024 for ‘Best Use of Search’ – B2B (SEO): Large. It’s therefore no surprise that we are well-versed in the nuances of this competitive industry. So, what are you waiting for, put our B2B SEO specialists to work today.
MRS Digital won ‘Best Use of Search’ – B2B (SEO): Large at the prestigious European Search Awards 2024 for our work with Staffology.
Our Award-Winning SEO Work with Staffology
“The creative implementation of this campaign was impressive, yielding significant results in terms of rankings, traffic, and revenue.
One standout achievement was persuading the team to enact changes and prioritise SEO. It was encouraging to observe that the KPIs extended beyond mere rankings and prioritised lead generation.“
Why you need a specialist B2B SEO agency
There are several key SEO challenges unique to the B2B landscape:
Niche markets
We know that B2B offerings can be very niche, targeted at specific audiences. This means research can be more challenging, particularly when working with tools that cap keyword volume of searches.
Whether you’re offering a SaaS product to start-ups or IT services for specific sectors and locations, you need SEO specialists that can navigate granular keyword research and create a strategy that meets your specific goals.
Nurturing lengthy sales funnels
Longer lead times and lengthy sales funnels go hand in hand with B2B. Your customers are going to do their research, check out the competition, get in touch, perform a trial or a demo, and then perhaps finally buy into your solution.
We understand this, which is why we consider how your website and the content on it serves your audience at different stages of the sales funnel.
E-E-A-T is key for B2B
Heard of E-E-A-T? If not, it’s important your business takes note. E-E-A-T, or experience, expertise, authoritativeness, and trust, is something that Google increasingly cares about nowadays. Essentially, Google wants to rank content written by genuine specialists within your field, so considering your authors, content quality, accreditations, and awards is integral.
Interested in a specific area of SEO?
Local SEO
Do you serve local customers? Then you’ll want to make sure your SEO strategy considers local offsite and onsite tactics.
International SEO
If you have a global customer base, you’ll need an international SEO strategy that considers multilingual SEO, geo targeting and so much more.
Ecommerce SEO
Do you offer products as part of a solution-based offering? Take a look at the specifics of our ecommerce SEO service.
Integrated Search Marketing
Taking an integrated search approach with SEO and PPC means double the exposure
Need something else?
Get in touch with one of the team at MRS Digital today and see how we can help maximise your ROI and get the results you deserve.
What’s included in our specialist B2B SEO service?
We don’t offer fixed SEO packages at MRS. We tailor each one of our SEO strategies to meet your business’s unique goals. We consider all areas of SEO to deliver the results you deserve.
B2B SEO Audit
We always start a campaign by auditing your site, looking at each specific pillar of SEO – onsite, content, offsite and technical. This allows us to see where you are now, and where focus needs to be weighted for you to best grow organic visibility and ultimately, leads. We also look at your competition and perform a detailed SWOT analysis of your site.
SEO Strategy & Keyword Strategy
Once we have audited your website, your competitive search landscape and your website’s current strengths and weaknesses, we will start to put together your bespoke SEO strategy. In your strategy we will cover where our weighting is on different areas of work – for instance, if your site is quite young – we may suggest more offsite SEO to start with to build up your site’s authority in the search results. This strategy will guide our work for the coming months.
We will of course also perform comprehensive B2B keyword research using a multitude of tools and manual research to form your keyword strategy.
Onsite Content Strategy
Due to the nature of B2B, it’s integral that your content serves users at different stages of their journey to keep them engaged on site. We form onsite content strategies that consider these different stages and what users are searching for to produce a content strategy that is impactful and increases your organic reach.
Outreach & Digital PR
Crafting engaging content is important, as is onsite targeting fundamentals and a crawlable website. The problem is – if Google doesn’t know it can trust your site and sees no other websites have referenced or linked to you, it’s unlikely Google will rank you very highly in the search results. Our offsite SEO strategies incorporate article outreach, link magnet content creation, and a unique list of industry-specific publications and existing contacts to leverage placements.
Technical SEO
The backbone of every SEO strategy – healthy technical SEO is a necessity. We’ll perform an initial technical SEO audit to understand if you have any priority fixes that need actioning – from crawling and indexing issues to 404s and incorrect canonicalisation. These audits will then be repeated on a specified basis to keep oversight of any issues or areas for improvement.
In-depth SEO Reporting
Every month, you will receive a comprehensive SEO report with all the statistics and analysis you need to know about your SEO performance so that we’re kept accountable for your success and growth over time.
Why should MRS be your next B2B SEO agency?
We take the time to properly understand your business and become an extension of your marketing team rather than your agency. If you’re not happy with the results you’re getting now, here’s why you should get in touch with us.
+ We’re an integrated SEO agency
We’re not just SEOs. We’re made up of a multi-disciplinary team of content writers, developers, designers, and paid media experts – so whatever you need, we can help.
+ We’re an award-winning B2B SEO agency
In 2023, we won ‘Integrated Search Agency of the Year’ at the European Agency Awards. In 2024 we also won the Best Use of Search’ – B2B: Large at the European Search Awards.
+ We stay at the forefront of SEO…and AI
AI is here, and businesses need to be prepared for the changing landscape of search. Fortunately, we stay ahead of these industry developments and keep our customers fully informed at all times.
Specialist SEO platforms we use for B2B companies
Ahrefs
Allows us to explore competitors as well as research keywords and backlinks.
AWR
Up-to-date keyword ranking and visibility data across devices and specific locations.
Google Search Console
Helping us measure and report on-site health, site search traffic, and performance.
Moz Pro
Powered by industry-leading metrics and with 20 years of heritage, Moz Pro gives us vast sets of data to validate our decisions.
Lumar
Maps in accessibility and intelligence to give us a broader picture of what your website is doing.
Google Analytics 4
Gives us insight in a more customisable way and from a variety of platforms.
Did you know we make our own industry leading tools…
Got a question for our B2B SEO specialists?
Get in touch with one of the team at MRS Digital today and see how we can help maximise your ROI and deliver the SEO results you deserve.
B2B SEO service FAQs:
Still have questions about our award-winning B2B SEO services? Take a look at some of our frequently asked questions:
SEO isn’t something that happens overnight and can’t be switched on and off. Where PPC can generate instant results, SEO takes longer but offers long-term ROI. It also depends on how competitive your sector is, how authoritative your website is currently, how much work is required and so on. Generally though, we expect to see positive movement after a few months.
B2B SEO differs from B2C in that we are often dealing with more specific, niche search and audiences that go through a longer sales funnel. Whilst B2C is usually quite to the point in its targeting and conversions are generally easier to come by, B2B targeting is a bit more complex, and as more decision-makers are involved in the process – conversions can be harder to achieve.
A B2B SEO agency focuses on reaching niche audiences through tailored keyword research, content strategies, and technical on-site optimisation. By targeting decision-makers at different stages of the sales funnel, SEO drives high-quality traffic that is more likely to convert into leads and long-term business relationships.
Yes, an experienced B2B SEO agency can implement international SEO strategies such as multilingual optimisation, geo-targeting, and region-specific keyword research. This ensures your business is visible to global audiences while maintaining relevance in local search results.
B2B SEO is effective across a range of industries including SaaS, healthcare, insurance and IT. Any company with complex sales cycles, niche offerings, or multiple decision-makers could benefit from a tailored SEO strategy that builds authority and nurtures leads over time. How quickly your organic visibility improves will likely depend on how competitive the market is.
It’s time to reach the right people and get you those leads.
Fill out the form and a specialist will get back to you within the next working hour.
You’re going to love our SEO if….
- You’re sick of seeing your competitors on top
- You love the sound of speaking to a human and not an SEO robot
- You can handle the results we’ll deliver
Thanks!
Someone will be in touch shortly
Want to know who’s driving our success …