Construction Company SEO Agency
Build your construction brand’s online presence with tailored SEO strategies from MRS Digital — designed to boost visibility, drive leads, and outpace the competition.
SEO for construction companies comes with its own unique challenges and requirements.
From competing in a highly saturated market to showcasing services across multiple regions and earning trust through credibility — you need more than just keywords to stand out.
At MRS Digital, we understand the nuances of the construction sector. With over 25 years of experience helping construction companies grow online, we specialise in building SEO strategies that drive long-term visibility and results.
Our SEO specialists create award-winning campaigns that boost search rankings, generate qualified leads, and connect your business with the right clients — helping you win more big contracts and grow with confidence.
MRS Digital won five major industry awards in 2024, including Best SEO Campaign at the UK Search Awards and Best Use of Search B2B at the European Search Awards.
An SEO Campaign for stimulating rapid visibility and traffic growth for Hi-Level
+73%
increase in new users YoY
+20%
growth In keyword visibility since campaign start
+32%
YoY growth in users delivered via organic
“MRS Digital are a specialist agency that go that extra mile. We’ve worked closely with them on digital strategy, PPC and SEO and have been impressed with their expertise and customer focus. They use a collaborative rather than directive approach and deliver measurable results.”
Why do you need an SEO agency like MRS Digital for your construction company?
We deliver SEO solutions that are custom-made for your needs in the construction industry. Whether it be optimising your website for local search, or scaling that across the country, we’ll work with you to achieve your goals and more.
We’ll analyse your past performance with a fine-toothed comb and examine your current standings to best understand your situation, needs and the wider landscape.
Using this information, we’ll craft a data-driven SEO strategy to give you a leg up on rival firms.
Competitive market
With many large corporations, sole traders and smaller businesses vying for your customers — in local areas and across the country — you need an SEO strategy that cuts through the noise. With jobs and contracts taking up a lot of the time, SEO and marketing can become an afterthought for construction companies. MRS Digital is specialist SEO and digital marketing agency boasting 25 years’ experience understanding the construction landscape and delivering results. Let our experienced team lead the way.
Specialist knowledge and expertise
Whether you’re a contractor, supplier, or specialist service provider, climbing the search rankings takes more than guesswork. You need data-led insights, targeted keyword strategies, and in-depth technical SEO, all tailored to the construction sector.
MRS Digital can help by growing and nurturing local visibility as well as national. We help construction businesses build a digital presence as solid as their foundations. When potential clients search for expertise and reliability, your website should be the one that delivers — because if your competitor is showing up first, they’re getting the job. That’s what we do best.
Understanding consumer needs
When people are looking for contractors, they have lots of questions, concerns and queries. That’s why we go beyond rankings to help construction companies truly understand what their customers are searching for, questioning, and needing at every stage of their journey.
We perform in-depth keyword analysis, user intent research, and study performance data to uncover the real motivations behind search behaviour, helping you to supply what your customers need.
Localisation services
A major part of construction SEO is playing the local game. Whether it’s “builders near me,” “commercial contractors in [city],” or location-specific services like groundwork or scaffolding, your customers are searching close to home — so you need to show up.
We specialise in helping construction companies appear where you need to. Whether it’s optimising location pages, creating new content for desired areas or managing local listings, our aim is to make sure you get found by the right people, in the right place, at the right time.
Writing clear content that sells
People looking for construction services have questions. It’s not uncommon to hear “how much does it cost?”, “can you handle residential and commercial projects?”, “how can I get a quote or consultation?”.
Our team of in-house writers understand how to put across complex construction concepts into digestible bites — holding your customers hand each step of the way, so you don’t have to.
Interested in a specific area of SEO?
Local SEO
If your services and trade operations are region or area specific — or want to expand into a new area — you’ll need a bespoke SEO strategy that’s optimised for a local approach to help existing and new clients find you.
International SEO
Do your trade operations cross all borders? You’ll need an international SEO strategy encompasses multilingual SEO to geo-targeting and more.
New website SEO
Are you just starting out as a new company? Or you might be considering migrating your domain to a new website? Whatever the reason, MRS Digital has the tools and team you need to succeed.
Integrated search marketing
MRS Digital have an “integrated-first” approach. We leverage SEO and PPC to deliver the strongest possible results. Unifying SEO and PPC yields greater visibility, better-qualified traffic, and a smarter use of your time and money.
Need something else?
Get in touch with one of the team at MRS Digital today and see how we can help maximise your ROI and get the results you deserve.
What’s included in our construction company SEO strategies?
SEO for construction companies requires a unique approach to separate you from the competition.
Here’s what you can expect from MRS Digital’s award-winning SEO strategies
Data-driven SEO audit
We conduct a comprehensive audit of your website — analysing essential data points and performance metrics across all core SEO pillars.
We get into the nitty gritty, digging into a website’s fundamentals and content strength to understand what’s working and where improvements can be made. By comparing to competitors, we highlight your strengths, expose weaknesses, and identify untapped opportunities.
As a data-driven agency, every recommendation we make is rooted in evidence — ensuring your SEO strategy is built on insight, not assumption.
SEO strategy & keyword strategy
Like they say in construction, measure twice, cut once — we embed those principles into out SEO strategies daily.
We gather and analyse all the data on your website to better understand your industry and unique search landscape before suggesting or implementing any recommendations.
We’ll then build a bespoke SEO plan. The aim is to balance what works for SEO, best practices and the needs of your business and customers.
Onsite content strategy
In the construction industry, clear, compelling content does more than just describe your services — it builds trust and drives action. At MRS Digital, our team of in-house writers draft content that speaks directly to your clients’ needs. From optimised service pages and landing copy to FAQs and project case studies, our writers use real search data and industry insights to make content that ranks.
Digital PR and outreach
While flawless on-site content and targeted keyword research are essential for boosting rankings, expanding your reach and showcasing your expertise to new audiences is just as important.
Our digital PR specialists help amplify your brand’s voice by crafting compelling stories, securing coverage on news platforms, connecting with journalists, and building authoritative backlinks to grow reach
Technical SEO
Without solid technical SEO, even the most impressive content won’t help your website rank well.
We help optimise your site, so Google’s crawlers can easily crawl and index your website. We also fix fundamental technical issues — like broken links and slow-loading pages — stopping them impacting your success.
SEO performance reporting
Each month, your dedicated account manager and SEO specialist will provide a comprehensive SEO performance report, packed full of valuable data, clear metrics, and actionable insights. By being transparent with reporting, you’re kept you fully informed and up to date about your website’s progress. It also serves as an opportunity for us to check in to see if our strategy and your goals still align
Why partner with a construction SEO agency like MRS Digital?
We’re a versatile team with a strong focus on data, bringing extensive expertise in SEO for the construction industry. By choosing us, you can rest easy knowing that all decisions and recommendations are built from in-depth insights.
+ Crucial industry knowledge
We have vital experience working with construction and understand the importance of being informative and optimising for local search. Our experienced team have all the know-how to create a winning SEO strategy to turn people’s heads.
+ We’re an award-winning integrated search agency
If you’re looking for the right agency for the job, you should always look for evidence of success. Luckily, we have the accolades to prove our quality. 2024 saw us named Best SEO Campaign (Large) at the UK Search Awards and Best Use of Search B2B (Large) at the European Search Awards.
That’s experience you can trust.
+ We’re on the forefront of change in SEO
We’re prepared for whatever happens in the evolving world of SEO and the impact of AI. With a stellar record of navigating every Google algorithm update up to today, we’re extremely well-positioned to continue to thrive and adapt to all future trends and advances.
Specialist SEO platforms we use for the construction industry
Ahrefs
Enabling deep competitor analysis, keyword research, backlinks, content opportunities and more.
Advanced Web Ranking
Allows us to track your website and keyword ranking across a variety of search engines to maximise your visibility.
Google Search Console
For monitoring and measuring your website’s performance for search traffic, performance, and digital health.
Moz Pro
Driven by cutting-edge metrics, Moz Pro feeds us the data we need to validate our decision-making.
Lumar
Gives us a deep, technical understanding of your site’s health and performance to ensure maximum optimisation.
Google Analytics 4
Provides detailed insights using a variety of platforms to predict behaviours and better understand customer journeys.
Did you know we make our own industry leading tools…
Need something else?
Looking to maximise your ROI and achieve better results? Get in touch with the MRS Digital team and begin your journey today.
Construction SEO FAQs
If you have questions, we’ve got the answers
Learn more about our award-winning construct sector SEO, read on — our FAQs might have the answers you’re looking for
With so much local and national competition and long sales cycles, it’s a tough sector to crack. That’s why you need a specialist agency in your corner.
Our specialists know the ins and outs of the construction space. We help you uncover what your customers are really searching for, build a campaign that drives leads, and create content that shows off your expertise — all while helping you climb the rankings.
It can take a while to see results with SEO projects. Google is constantly updating what it wants to see from websites — it can take time for implementations to bed in and take effect. Fortunately, with strong SEO foundations, your firm will reap the rewards for a longer period than you would with one-off campaigns.
For the quickest results, choose our integrated search approach which includes SEO and PPC campaigns running in tandem.
At MRS Digital, we help construction companies strengthen their online presence through tailored SEO strategies that are rooted in industry expertise and regulatory awareness.
From ensuring your website content aligns with health and safety standards — like HSE and CDM regulations — to showcasing your project capabilities and certifications, we make sure your business stands out in search results for the right reasons.
Optimising websites for businesses in the healthcare sector demands a tailored approach that encompasses all the legal, regulatory and compliance regulations that are unique to them.
Although the core principles of SEO remain the same in healthcare SEO, extra attention needs to be paid to enhancing companies’ E-E-A-T (Experience, Expertise, Authority, Trust) signals that Google places extra emphasis on for business in the healthcare sector.
Optimising websites for businesses in the construction sector requires an approach that’s unique to them.
Although the core SEO principles are the same, construction companies require extra attention to the E-E-A-T (Experience, Expertise, Authority, Trust) as well as other signals to Google and potential clients that they’re trustworthy and reputable in the space.
Websites that have strong E-E-A-T in Google’s eyes are far more likely to stand out among the competition across the country and in local search.
Ready to boost your SEO and grow your business with MRS Digital?
If you’re looking to get in contact, leave your contact details in our form and a member of our team will get back to you within the hour.
Reasons to love our tailored construction SEO?
- Our SEO and growth experts will help you enhance your brand and rank higher
- You’ll get top quality leads, when you need them
- You’ll deal with humans who ‘get it’ — not SEO robots
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