MRS Digital Blog

What’s Good, What’s Great and What’s New

We live and breathe all things digital marketing here at MRS. From the latest Google updates to must-know tips and tricks, find out all the juicy MRS and industry gossip right here.


  • Your Ultimate Guide to PPC for Franchises

    5 min

    In the highly competitive world of franchising, getting visibility in the right markets is key — and that’s where PPC (Pay-Per-Click) advertising becomes a powerful weapon in your marketing arsenal. Whether you’re a national franchise brand or a local franchisee, PPC helps you generate high-intent leads, drive foot traffic, and grow brand presence — but […]

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    PPC

  • Managing User Access in GA4: A Guide

    4 min

    Google Analytics 4 (GA4) is a powerful analytics platform, capable of collecting, reporting on and storing data related to a website or app. It’s a highly accessible platform, straightforward for users to adjust data collection settings, create and customise reports, and otherwise access valuable digital performance data on the fly. As such, ensuring that you […]

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    Insights

  • What is YMYL Content and What are its Challenges?

    5 min

    Your Money or Your Life, or YMYL content is a term that has evolved to represent a genre of online content relating to topics that could potentially have an impact on a person’s financial, physical or mental well-being. With people regularly turning to search engines for answers to a range of topics regarding finance and […]

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    Digital Marketing

  • The Essential Guide to B2B Fintech Marketing

    5 min

    Fintech, or financial technology, has become a hugely profitable and innovative area over the last 10 years. Now, breaking through the noise to get your product out there is tricky and requires a well thought out approach to marketing.   As an award-winning marketing agency for our work with SaaS fintech Staffology, we know a thing […]

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    Digital Marketing

  • The Experts’ Guide to SEO for Healthcare

    6 min

    Out of all the industries you could possibly do SEO for, healthcare is one of the hardest. Trying to build an effective SEO strategy that encompasses all the best practices, comprehensive keyword research and ambitious off-site campaigns — all while trying to navigate the choppy seas of compliance, legal and regulations — can certainly be […]

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    SEO

  • A Guide to SEO for SaaS in 2025

    5 min

    Software as a Service (SaaS) is big business in 2025, estimated to grow to over $1.25 trillion by 2034 thanks to rolling advancements in cloud computing and AI, alongside increasing demand from flexible workplaces.   SEO remains a highly effective tactic for SaaS businesses to attract and retain customers, building brand visibility in a crowded market […]

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    SEO

  • MRS Digital awarded Google Premier Partner status

    3 min

    MRS Digital hit a historic milestone this year by achieving Google Premier Partner status – the coveted hallmark of an elite digital marketing agency. The award is an internationally-recognised accreditation that celebrates outstanding service standards, high performance and client growth.   Playing in Google’s Premier League  MRS has been a Google Partner for many years, demonstrating […]

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    MRS Digital PPC

  • Automatic Google Tag Loading for Google Ads and Floodlight: What You Need To Know 

    3 min

    On the 11th March 2025, those of us using Google Tag Manager (GTM) received an email from Google, explaining that GTM would start automatically loading Google Tags before any Google Ads or Floodlight tags send any event hits to their respective platforms.  The change is due to be rolled out on the 10th April 2025, […]

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    Insights

  • Your Guide to a Successful Fintech Digital Marketing Strategy in 2025

    5 min

    In a highly competitive market and continually evolving landscape, digital marketing is key to stay ahead of the game in fintech. From employing content marketing to data-driven decision making, we explore the key points that will elevate your digital marketing efforts and help you stand out in the competitive fintech industry in 2025. Challenges of […]

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    Digital Marketing