MRS Digital Blog
We live and breathe all things digital marketing here at MRS. From the latest Google updates to must-know tips and tricks, find out all the juicy MRS and industry gossip right here.
On 22nd July 2024, the Vice President of Google’s Privacy Sandbox, Anthony Chavez, announced that Google was not going to proceed with the depreciation of third-party cookies in Google Chrome. This came as a shock to most in the digital space, as Google has been working tirelessly towards this goal since first announcing the intention […]
Before the Black Friday period, with the day itself falling on 29th November 2024, it’s likely that the focus will have been on preparation. To make the most of one of the busiest online shopping periods of the year, working hard on ecommerce strategy, website content and measurement to ensure that everything is in order […]
Black Friday, falling on the 29th November 2024, is the annual shopping event known for its deals and discounts. You’ll be hard-pressed to find a retailer that doesn’t get involved with Black Friday in one way or another, and what was once a rush into physical stores, primarily in the US, has become an international, […]
As a wise playwright once said, to block or bot to block, that is the question. If Shakespeare were alive today, would he have been proud that Google’s AI chatbot began life named after a term he is commonly referred to as? Sadly, we shall never know. However, what we do know is that AI […]
Prepare for the Golden Quarter in GA4. Learn to check measurement scope and integrity, configure custom reports, create audiences and configure custom alerts.
Pay-per-click (PPC) advertising can be hugely successful for your business, but to make it work as hard as possible, numerous components need to be rock solid. PPC landing pages are used in paid search or paid social ads to provide a customised experience relevant to the campaign messaging that the person clicked on. A good […]
To suggest the insurance industry is a big deal is something of an understatement. According to the Association of British Insurers, the UK insurance sector handles £1.8 trillion of investments. That’s around 25% of the country’s total net worth. To remain relevant, competitive, and profitable in this fast-paced world, insurance companies must stay ahead of […]
The Latest GA4 Updates: Everything You Need To Know Google Analytics 4 (GA4) continues to evolve as Google rolls out changes and updates to enhance, fix and change how we can make use of this powerful platform. Some take place behind the scenes, changing how GA4 measures and attributes, whilst others are visible as you […]
Automotive marketing can sometimes move at a snail’s pace, but it can also feel like it’s moving at a pace that’s hard to catch up with. From video being top of the food chain to creating immersive experiences digitally, are you aware of what’s actually a trend in marketing? We’ve noted down some of the […]
From industry compliance to high levels of competition, increasing visibility in the organic search results for finance companies certainly presents unique challenges that come with the territory. Not only do finance companies face challenges posed by their own industry, but they also fall under the YMYL category (where web content can impact ‘Your Money’ or […]