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Paying more for the same results: Navigating the impact of AI on CPC inflation
Learn about cost per click inflation and the influence of AI.
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AI Platforms Adopting Ads – The ins and outs of a new advertising frontier…
ChatGPT Ads are here – OpenAI and Anthropic are talking all about it so here’s my run down and view on what’s going on. Coming off the back of some high value Super Bowl spots from the organisation behind the Claude LLM – OpenAI’s move to include advertising in its ‘Free’ and ‘Go’ user tiers (Go is also a new addition, potentially to […]