On the 11th March 2025, those of us using Google Tag Manager (GTM) received an email from Google, explaining that GTM would start automatically loading Google Tags before any Google Ads or Floodlight tags send any event hits to their respective platforms. The change is due to be rolled out on the 10th April 2025, […]
Introduction Google Analytics 4 is a powerful tool, relying on its event tracking to track the user actions that matter to website owners and marketers. A shift away from the session-based tracking of Universal Analytics, as users traverse a website, navigating between pages, scrolling and performing desirable, business-critical actions, these are recorded as hits. These […]
In digital marketing, it’s commonplace to have more than one platform collecting data about your digital users and customers. Analytics solutions like Google Analytics 4, advertising platforms like Google Ads, and a CRM like HubSpot all collect data about those that interact with your business in some form, often at various stages of a customer […]
By nature, the digital marketing landscape evolves significantly each year, with advances in technology, changes in consumer behaviour and the macroeconomic environment changing how marketers approach the gathering of marketing insights, web analytics and the development of marketing strategies. Staying ahead of the curve in these areas gives marketers a significant competitive edge over those […]
Google Analytics 4’s standard, aggregated reports give you a strong understanding of the metrics that matter the most to your business, giving you the freedom to plot, sort and filter different metric and dimension values to gain insight. However, for more advanced queries that require reports with combinations of metrics, dimensions and segments not available […]
Before the Black Friday period, with the day itself falling on 29th November 2024, it’s likely that the focus will have been on preparation. To make the most of one of the busiest online shopping periods of the year, working hard on ecommerce strategy, website content and measurement to ensure that everything is in order […]
Black Friday, falling on the 29th November 2024, is the annual shopping event known for its deals and discounts. You’ll be hard-pressed to find a retailer that doesn’t get involved with Black Friday in one way or another, and what was once a rush into physical stores, primarily in the US, has become an international, […]
Prepare for the Golden Quarter in GA4. Learn to check measurement scope and integrity, configure custom reports, create audiences and configure custom alerts.
On 22nd July 2024, the Vice President of Google’s Privacy Sandbox, Anthony Chavez, announced that Google was not going to proceed with the depreciation of third-party cookies in Google Chrome. This came as a shock to most in the digital space, as Google has been working tirelessly towards this goal since first announcing the intention […]
