Before the Black Friday period, with the day itself falling on 29th November 2024, it’s likely that the focus will have been on preparation. To make the most of one of the busiest online shopping periods of the year, working hard on ecommerce strategy, website content and measurement to ensure that everything is in order […]
Black Friday, falling on the 29th November 2024, is the annual shopping event known for its deals and discounts. You’ll be hard-pressed to find a retailer that doesn’t get involved with Black Friday in one way or another, and what was once a rush into physical stores, primarily in the US, has become an international, […]
Prepare for the Golden Quarter in GA4. Learn to check measurement scope and integrity, configure custom reports, create audiences and configure custom alerts.
On 22nd July 2024, the Vice President of Google’s Privacy Sandbox, Anthony Chavez, announced that Google was not going to proceed with the depreciation of third-party cookies in Google Chrome. This came as a shock to most in the digital space, as Google has been working tirelessly towards this goal since first announcing the intention […]
The Latest GA4 Updates: Everything You Need To Know Google Analytics 4 (GA4) continues to evolve as Google rolls out changes and updates to enhance, fix and change how we can make use of this powerful platform. Some take place behind the scenes, changing how GA4 measures and attributes, whilst others are visible as you […]
If you run an ecommerce website, you’ll want your customer’s experience within your site to be the best that it can be. A well-designed and well-optimized ecommerce site is a free-flowing system, one that encourages customers along a buyer’s journey and appears frictionless to them. It directly contributes to increasing purchases and amassing revenue, whilst […]
As we know, Google likes to keep everyone in the digital industries on their toes. They certainly know how to launch (and delay) new features and platforms, switch things up to solve common problems, and try to keep things fresh. Are they always liked? No. Do they always make sense? Sometimes. We’ll let you make […]
Within digital marketing, particularly paid, measuring campaign performance is essential. It’s impossible to optimise a marketing strategy, allocate budgets or test ad assets if you don’t know how your ad campaigns are performing relative to each other. Yet, user journeys are not linear. Every user journey differs, and if a user sees an ad, or […]
