MRS Digital Blog

Author: Tom Thornhill


  • Where’s the “Conversions” report gone in GA4?

    As we know, Google likes to keep everyone in the digital industries on their toes. They certainly know how to launch (and delay) new features and platforms, switch things up to solve common problems, and try to keep things fresh. Are they always liked? No. Do they always make sense? Sometimes. We’ll let you make […]

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  • What is Cross-network in GA4?

    Within digital marketing, particularly paid, measuring campaign performance is essential. It’s impossible to optimise a marketing strategy, allocate budgets or test ad assets if you don’t know how your ad campaigns are performing relative to each other. Yet, user journeys are not linear. Every user journey differs, and if a user sees an ad, or […]

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