The Latest GA4 Updates: Everything You Need To Know Google Analytics 4 (GA4) continues to evolve as Google rolls out changes and updates to enhance, fix and change how we can make use of this powerful platform. Some take place behind the scenes, changing how GA4 measures and attributes, whilst others are visible as you […]
If you run an ecommerce website, you’ll want your customer’s experience within your site to be the best that it can be. A well-designed and well-optimized ecommerce site is a free-flowing system, one that encourages customers along a buyer’s journey and appears frictionless to them. It directly contributes to increasing purchases and amassing revenue, whilst […]
As we know, Google likes to keep everyone in the digital industries on their toes. They certainly know how to launch (and delay) new features and platforms, switch things up to solve common problems, and try to keep things fresh. Are they always liked? No. Do they always make sense? Sometimes. We’ll let you make […]
Within digital marketing, particularly paid, measuring campaign performance is essential. It’s impossible to optimise a marketing strategy, allocate budgets or test ad assets if you don’t know how your ad campaigns are performing relative to each other. Yet, user journeys are not linear. Every user journey differs, and if a user sees an ad, or […]
The digital marketing frontier is constantly evolving, with hundreds of minor rippling updates flowing through the landscape every week, having little effect on both the consumer and advertiser. However, every now and then a wave appears, and they are getting more and more frequent as of late, with GDPR, iOS Privacy updates, GA4 Migration, 3rd […]
If you’ve been on the internet over the last week, you will have seen at least one notification for a Black Friday weekend sale. It’s become hard to ignore through everyday browsing. Is Black Friday still having the impact on sales for retailers as it once did, and if so, who and why? We’ll get […]
