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MRS Digital Blog

Author: Tom Thornhill

Tom Thornhill
Tom Thornhill
Insights Executive

More about the author

As a member of our Insights team, Tom is dedicated to analysing industry trends, measuring digital performance, and providing actionable insights for MRS Digital and our clients. Tom combines a strong academic background with hands-on practical experience, and his ambition is to be at the forefront of digital innovation and drive success. When he isn’t deep diving into data, Tom explores the latest advancements in digital technology and valuable industry developments.

  • What is Cross-network in GA4?

    Within digital marketing, particularly paid, measuring campaign performance is essential. It’s impossible to optimise a marketing strategy, allocate budgets or test ad assets if you don’t know how your ad campaigns are performing relative to each other. Yet, user journeys are not linear. Every user journey differs, and if a user sees an ad, or […]

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