MRS Digital Blog

Business Tips

We live and breathe all things digital marketing here at MRS. From the latest Google updates to must-know tips and tricks, find out all the juicy MRS and industry gossip right here.


  • 12 Best Cause Marketing Campaigns – 2022 Roundup

    Advertisers and marketers across the world are constantly trying to find new ways to show how a brand is up to date, educated and sensitive, all whilst standing out from the crowd. Cause-related marketing has become a way for brands to show how they align with social values in a variety of ways. What is […]

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  • Social Media Tips For Businesses During Covid-19

    Why is social media so important during Covid-19? Right now, the only way we are contacting our friends and family that live outside our household is through the forms of social media and our phones. So, it goes without saying that the Covid-19 outbreak is making us use the social media platforms we’re already addicted […]

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  • 3 Tracking & Analytics Tips for Periods of Change – A Covid-19 Crisis Article

    We’re now almost three weeks into the UK’s Coronavirus lockdown. It’s probably safe to say that we’re far from fully adapted to our current circumstances, either as businesses or as individuals. And, of course, more change is coming. Part of staying agile as a business, and responding to further developments throughout the crisis, involves maintaining […]

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  • Marketing During Coronavirus: Maximise Your PPC Strategy (TIPS)

    Many businesses are now facing unprecedented challenges from every angle, including marketing which is one area that business owners tend to cut first. But is that really the right choice? Regardless the industry you are in, there are two scenarios on how you can approach PPC at the moment:  Pause everything, save the investment for […]

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  • Marketing During Coronavirus: Adapting To The New Normal

    In this blog we help highlight some of the key factors that marketers and business owners should be considering right now. We don’t have all the answers, but we can provide you with some guidance on how to approach your marketing in the coming days and weeks. Above All Else: Follow Government Advice As of […]

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  • Marketing Outreach Strategies: Make the Most of Outreach & Digital PR

    While you may have long had an outreach marketing plan in place for your company, and you’re obtaining solid links from reputable websites and publications, have you thought about what to do to make the most of these opportunities afterwards? The potential for your authoritative content to reach even further is a consideration that often […]

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  • Are Close Variant Keywords Wasting Your Budget?

    A Brief History of Ads & Exact Match Keywords Many years ago, ‘exact match’ keyword targetting was exactly that – exact match targetting. A user’s query had to match your specified keyword exactly as you had written it. As time went on, Google and Microsoft Advertising (Bing) introduced ‘close variants’. On Google specifically, their inception […]

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  • No Likes on Instagram? No Problem!

    Instagram is hiding your likes. But it’s not the end of the world. The last ten years of social media have been measured and judged by likes. Smashing the like button as we scroll through our feeds is a reflex. We use likes to measure engagement and as a benchmark for social media strategies. Liking […]

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  • How to Prepare for Black Friday 2019 [Checklist]

    In 2019, Black Friday will be on the 29th November. Is your ecommerce site ready? It’s never too early to prepare for the biggest online shopping weekend of the year. It is estimated that £1.49bn was spent online on Black Friday 2018 – an increase of +7.3% from 2017. Can you afford not to be prepared? […]

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