Businesses

Advertisers and marketers across the world are constantly trying to find new ways to show how a brand is up to date, educated and sensitive, all whilst standing out from the crowd. Cause-related marketing has become a way for brands to show how they align with social values in a variety of ways. What is […]

Data is the new oil, according to the Economist. A long-time resource for digital companies, the role of data may be valuable for most, but are you complying with the strict UK GDPR rules that regulate how it’s collected, stored and used? If not, this should be an urgent priority for your business. Since we […]

On September 2nd, PPC marketers were met with an unforeseen memo in Google Ads: This tiny notice was all that was provided by Google to inform users of a major change in their reporting. PPC advertisers across the board had no prior knowledge of the change, meaning all of a sudden their insights into their […]

While you may have long had an outreach marketing plan in place for your company, and you’re obtaining solid links from reputable websites and publications, have you thought about what to do to make the most of these opportunities afterwards? The potential for your authoritative content to reach even further is a consideration that often […]

In 2019, Black Friday will be on the 29th November. Is your ecommerce site ready? It’s never too early to prepare for the biggest online shopping weekend of the year. It is estimated that £1.49bn was spent online on Black Friday 2018 – an increase of +7.3% from 2017. Can you afford not to be prepared? […]

Social media can be an extremely beneficial channel for your small business. It provides effortless communication between your business and audience as well as additional platforms to promote your services and products online. However, before you dive right in, there are some key considerations worth noting to help your social media presence flourish. 1) Consider […]

Can you really afford not to do Black Friday? This Black Friday weekend, we’ll be spending more over a longer period than ever before. If you run an ecommerce site, you need to up your game to do well during the 2017 Black Friday season. The clocks have gone back, Halloween is out of the […]

Social media suicide. People are fascinated when a big brand ‘misses the mark’ with a campaign online. Rightly so too – if it’s a brand you advocate yourself, you’re within your rights to be upset or offended by messaging that goes against your beliefs or values. However, the attention goes much further than the offending […]

Google has just been fined a record €2.9bn ($2.7bn; £2.1bn) by the European Commission after it ruled Google had abused its power by promoting its own shopping comparison widget at the top of search results. Update 18/09/2017 Google has offered to display rival shopping comparison sites via an auction in order to comply with an […]