MRS Digital Blog

Digital Marketing

We live and breathe all things digital marketing here at MRS. From the latest Google updates to must-know tips and tricks, find out all the juicy MRS and industry gossip right here.


  • How to do Digital PR: Expert Strategies in an AI World 

    Digital PR (Public Relations) is an important component of any marketing strategy; however, it is often overlooked.   Predominantly believed to be just a link-building tactic, digital PR has long been misunderstood. When executed well, digital PR extends far beyond backlinks, delivering measurable results that can transform a brand’s visibility.  From elevating SEO results to increasing […]

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  • What is YMYL Content and What are its Challenges?

    YMYL, or “Your Money or Your Life,” content refers to online information that, if inaccurate or misleading, could significantly harm a person’s health, financial stability, safety, or general wellbeing. Google holds YMYL pages to a higher standard, requiring content creators to demonstrate high E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) to ensure users receive reliable information […]

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  • The Essential Guide to B2B Fintech Marketing

    Fintech, or financial technology, has become a hugely profitable and innovative area over the last 10 years. Now, breaking through the noise to get your product out there is tricky and requires a well thought out approach to marketing.   As an award-winning marketing agency for our work with SaaS fintech Staffology, we know a thing […]

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  • Your Guide to a Successful Fintech Digital Marketing Strategy in 2025

    In a highly competitive market and continually evolving landscape, digital marketing is key to stay ahead of the game in fintech. From employing content marketing to data-driven decision making, we explore the key points that will elevate your digital marketing efforts and help you stand out in the competitive fintech industry in 2025. Challenges of […]

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  • The 5 Best Insurance Marketing Campaign Examples

    To suggest the insurance industry is a big deal is something of an understatement. According to the Association of British Insurers, the UK insurance sector handles £1.8 trillion of investments. That’s around 25% of the country’s total net worth. To remain relevant, competitive, and profitable in this fast-paced world, insurance companies must stay ahead of […]

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  • It’s Official: Google’s SGE is Here 

    The Search Generative Experience has begun rolling out in the US search results. Read on to learn about Google’s announcement and what it means for you.

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  • What iOS 17 means for marketers

    iOS 17 brought an interesting change for marketers with the removal of certain tracking strings on URLs, including GCLID and anything personally identifiable. Discover what this means for you.

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  • Navigating the Google Consent Mode V2 Deadline: A Guide for Advertisers

    The digital marketing frontier is constantly evolving, with hundreds of minor rippling updates flowing through the landscape every week, having little effect on both the consumer and advertiser. However, every now and then a wave appears, and they are getting more and more frequent as of late, with GDPR, iOS Privacy updates, GA4 Migration, 3rd […]

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  • It’s Time to ‘Be-Real’ – The Rise of Brand Authenticity in Digital Marketing

    With photo editing available at the touch of a button, staged ‘candids’ and the ability to build an image however you choose online, the 21st century is a difficult time to be authentic. And whilst this statement is certainly no revelation, it looks like things might be changing. Authenticity is increasingly on the agenda of […]

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