Digital News

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It’s not good news. Google has stated that hacked websites increased by 32% in 2016 from the previous year, adding “We don’t expect this trend to slow down.” Oh dear. That’s a gloomy outlook. Unfortunately, Google reasons this by explaining that whilst hackers are becoming more knowledgeable; websites are also becoming more outdated, striking a […]

DMOZ, the quick and easy way to get a high authority link (which was never quick or easy), is officially dying. As of 14th March DMOZ, aka the Open Directory Project, will be closing its doors and abandoning its attempt to “organise the web”. DMOZ was launched in 1998 as a rival to the venerable […]

If you read any AdWords blogs, you have probably heard about something called IF functions. They have pay per click experts everywhere spinning with excitement in their swivel chairs. The problem is that, unless you are one of those experts, IF functions look a bit like a foreign language. So what are these mysterious IF […]

Google has introduced new IF functions to AdWords that enable customised text to appear based on specific parameters. This new feature allows PPC marketers to better personalise adverts to their audience and streamline their PPC campaigns. IF functions allow you to insert a specific message in your text ad when a condition is met, and […]

Update Google has extended the deadline for creating and editing the old style ads to the 31 of January, 2017. Google will stop accepting new standard text ads after October 26th If you haven’t changed your Google text ads, you should start right now. From October 26th, you will no longer be able to create or […]

… and you won’t believe reason #7! Just kidding. But yes, Facebook is going after not just the clickbait articles, but the publishers themselves. This could doom all their content to the nether reaches of the News Feed Abyss. Clickbait articles fill a unique space in internet marketing. On the one hand, we’re all jaded […]

What if there was a way to make life easier for your online customers? In their pursuit to make searching even easier, Google created a ‘tab to search’ function. This makes it possible for users to search your website’s product range right from their Google chrome browser. This feature could become extremely useful for e-commerce […]

As of April 21, Google will begin the roll-out of an algorithm update that will penalise websites that are not mobile-friendly. Are you ready for it? The update will affect all searches conducted on mobile devices; smartphones, tablets and other internet enabled handheld or wearable technology. If your website is not responsive to different screen […]