Google

Google has introduced new IF functions to AdWords that enable customised text to appear based on specific parameters. This new feature allows PPC marketers to better personalise adverts to their audience and streamline their PPC campaigns. IF functions allow you to insert a specific message in your text ad when a condition is met, and […]

Google recently turned 18 years old (they grow up so fast…) and the search engine remains the UK’s favourite means of scouring the web. But do you remember any of the previous means of searching online? Take a trip down memory lane and explore some of the other notable avenues of search that will leave […]

Update Google has extended the deadline for creating and editing the old style ads to the 31 of January, 2017. Google will stop accepting new standard text ads after October 26th If you haven’t changed your Google text ads, you should start right now. From October 26th, you will no longer be able to create or […]

Everyone with a smartphone knows the feeling. You click on a news story or other piece of content and it takes forever to load. After around 5 seconds most people have simply given up and clicked back. This is what Google Accelerated Mobile Pages, or AMP, is working to help solve.

Google has announced that their 15 year old advertising platform is getting a facelift to help marketers and advertisers. The search giant has been adding features and functionality to AdWords for years and it shows. The AdWords interface looks more complicated than the cockpit of a harrier jump jet.

The financial comparison service Google Compare is shutting down after lower than expected user numbers. Search giant Google launched the service in the US and the UK in hopes of providing a profitable vertical lead generation program for services including credit cards, auto insurance, mortgages and travel insurance. However, things haven’t gone quite as Google […]

The world of SEO can be a confusing and daunting place, especially for the uninitiated. Wherever you look there’s advice from self styled ‘experts’ that can quite often be conflicting. However, there’s one information source that you can trust above all else when it comes to optimising your website for search. That source is Google. […]

As a digital agency of 15 years, we have developed an in depth understanding of Google. So, in the interest of helping you get the most out of it, we’ve decided to share a list of our ultimate Google search hacks. Each of the hacks in our list can help you become more proficient on Google. […]