SEO

If you’re trying to attract customers in a specific area, showing up in local search results isn’t optional, it’s essential. Whether someone is searching for a service “near me” or looking for a trusted provider in their town, local SEO is what determines whether your business gets found or overlooked.  For SMEs and multi-location businesses, local SEO offers one of the highest-intent traffic opportunities available. […]

Whether you’re selling cars, insurance or even petrol, knowing how to stand out in a competitive marketplace and engage consumers isn’t an easy feat. Automotive marketers often must think outside the box to show off their latest product or to get the brand awareness they need to perform.  As an award-winning automotive SEO agency, we’ve rounded up some of the best automotive marketing campaigns by well-known brands.  Discover the 5 Best Automotive Marketing […]

‘AI Overviews SEO’ refers to the process of optimising content so Google’s AI‑generated summaries can accurately reference, cite, and surface your site within AI Overviews at the top of search results. As AI Overviews continue to expand, optimising for them has rapidly become a core focus for many SEOs. Google first introduced AI Overviews (AIOs) […]

Perplexity’s growth, as with the wider AI search landscape, has exploded in recent months – 30 million monthly users and 40% MoM search increases – making it unmissable for forward-thinking SEOs. At MRS Digital, we’ve tested these strategies to boost citations and AI visibility, and now we want to share our insights. This guide delivers […]

Generative AI tools such as ChatGPT and Gemini are reshaping how people search for and engage with content, and this change in user behaviour is gathering momentum. So much so, that Semrush projects that by 2028, annual visitors to LLMs (large language models) will overtake traditional organic search. However, good website content and strong SEO […]

As generative AI shows little sign of slowing down, ChatGPT remains the front runner with 68% of the global market share and one of the most powerful tools for SEO teams to improve their productivity. While human expertise provides strategic thinking, nuance and creativity that can’t be replicated, ChatGPT can enhance our capabilities as marketers, […]

In the world of SEO, an entity describes a distinct and identifiable “thing” that search engines understand as a real concept and not just a word. Entities can be people, brands, places, products, or concepts, each with specific attributes and relationships. For example:  Search engines like Google and large language models (LLMs) like ChatGPT recognise […]

As AI SEO is still very much an emerging pool of tactics and discussion points, it’s no surprise that it can be difficult to know which tool to turn to when gathering your LLM (large language model) insight. For SEO, historically, the tools in the industry were well-known and long-established. Ahrefs, Semrush, Moz, and SE-Ranking, […]

B2B (business-to-business) SEO involves optimising your website to boost visibility in search engines for other businesses. When it comes to search engine optimisation (SEO), B2B companies face unique challenges compared to B2C (business-to-consumer) brands. That’s because you’re not selling direct to people, but other businesses that need your products and services. Understanding these key differences […]