SEO

As generative AI shows little sign of slowing down, ChatGPT remains the front runner with 68% of the global market share and one of the most powerful tools for SEO teams to improve their productivity. While human expertise provides strategic thinking, nuance and creativity that can’t be replicated, ChatGPT can enhance our capabilities as marketers, […]

In the world of SEO, an entity describes a distinct and identifiable “thing” that search engines understand as a real concept and not just a word. Entities can be people, brands, places, products, or concepts, each with specific attributes and relationships. For example:  Search engines like Google and large language models (LLMs) like ChatGPT recognise […]

As AI SEO is still very much an emerging pool of tactics and discussion points, it’s no surprise that it can be difficult to know which tool to turn to when gathering your LLM (large language model) insight. For SEO, historically, the tools in the industry were well-known and long-established. Ahrefs, Semrush, Moz, and SE-Ranking, […]

B2B (business-to-business) SEO involves optimising your website to boost visibility in search engines for other businesses. When it comes to search engine optimisation (SEO), B2B companies face unique challenges compared to B2C (business-to-consumer) brands. That’s because you’re not selling direct to people, but other businesses that need your products and services. Understanding these key differences […]

Finding the top-rated SEO platform for B2B can feel overwhelming. Especially when every tool promises better rankings, deeper insights, and faster growth. But the truth is, not every SEO platform is built for the unique challenges of B2B marketing. Whether you’re running a lean marketing team or managing a complex sales funnel with long lead […]

Firstly, is SEO dead? No – despite recurring claims to the contrary, SEO is very much alive. What’s changing is how it works. Generative AI and other new technologies are reshaping user behaviour, forcing marketers to evolve their strategies. Ultimately, the skills and strategies needed to succeed are changing and 2026 will be the year […]

All you need to know about direct response copywriting.  Direct response copywriting is an art form. The best examples elicit an immediate response from readers, drive conversions and ultimately boost sales.  But what is direct response copywriting, how does it differ from traditional copywriting and, more importantly, can anyone do it?  What is direct response […]

Out of all the industries you could possibly do SEO for, healthcare is one of the hardest. Trying to build an effective SEO strategy that encompasses all the best practices, comprehensive keyword research and ambitious off-site campaigns — all while trying to navigate the choppy seas of compliance, legal and regulations — can certainly be […]

Software as a Service (SaaS) is big business in 2025, estimated to grow to over $1.25 trillion by 2034 thanks to rolling advancements in cloud computing and AI, alongside increasing demand from flexible workplaces.   SEO remains a highly effective tactic for SaaS businesses to attract and retain customers, building brand visibility in a crowded market […]