SEO

As a wise playwright once said, to block or bot to block, that is the question. If Shakespeare were alive today, would he have been proud that Google’s AI chatbot began life named after a term he is commonly referred to as? Sadly, we shall never know. However, what we do know is that AI […]

Automotive marketing can sometimes move at a snail’s pace, but it can also feel like it’s moving at a pace that’s hard to catch up with. From video being top of the food chain to creating immersive experiences digitally, are you aware of what’s actually a trend in marketing? We’ve noted down some of the […]

From industry compliance to high levels of competition, increasing visibility in the organic search results for finance companies certainly presents unique challenges that come with the territory. Not only do finance companies face challenges posed by their own industry, but they also fall under the YMYL category (where web content can impact ‘Your Money’ or […]

Whether you’re selling cars, insurance or even petrol, knowing how to stand out in a competitive marketplace and engage consumers isn’t an easy feat. Automotive marketers often have to think outside the box to show off their latest product or to get the brand awareness they need to perform. As an award-winning automotive SEO agency, […]

The automotive industry presents a unique set of challenges when it comes to SEO. Not only is the industry incredibly competitive, but many automotive businesses also need to consider best practice tactics within more specific areas of SEO such as local SEO, ecommerce SEO and more. With many branches of the automotive industry also falling […]

Core Web Vitals. You’ve probably heard about them by now. Released as part of Google’s Page Experience update, which was originally scheduled for roll out in May 2021, postponed to mid-June 2021 and finally completed in August 2021, there has understandably been a number of questions being asked about it since.  If you’re still not sure – […]

AI – it’s every marketer’s favourite buzzword of the moment. We’ve had ChatGPT, we’ve had Bard, and it appears everyone now wants a slice of the action. From getting AI to do the ‘dirty’ work – solve problems, write code, streamline tasks, and answer questions – what’s the next step for AI? Perhaps, we’ll make […]

You don’t need to be a web developer to understand schema markup. Discover the what’s, how’s and where’s in plain English, simply explained.

From algorithm updates finishing their rollout to Microsoft’s plans to integrate with ChatGPT, January certainly did not disappoint. Read on to discover the changes in the world of search.