SEO

Zero-click searches are queries that users input within a search engine that don’t lead to a click on a web property. Discover why they occur and their impact.

Position 0 is the new position 1. With voice search still gaining momentum, featured snippets are more valuable than ever. Discover how to get featured.

Having the opportunity to write a guest article for a prestigious website is an exciting honour for any blogger or content writer. But, beyond the personal satisfaction of publishing in new spaces, earning guest articles is essential to a business’s digital marketing strategy. 10 Guest Blogging Tips Know your stuff Network, network, network! Send a […]

It’s no secret Google likes to change up its search engine results pages – in fact it’s common to see experiments being tested frequently. Whether it’s to adapt to the changing ways users are searching or to increase click through on their ads, one thing’s for sure – when it comes to SEO, we need to evolve to keep up.  Most significantly […]

For many generations, culture before the Internet was kitschy and beige. This moment was relished for its television jingles, Tetris, disembodied radio babble, and those Nokia ringtones we inherited. The laundry list goes on like a familiar song to forgotten lyrics: there’s the cheer of a Sega Mega Drive powering on; the mechanical suction of a VCR gulping up a taped copy of Terminator 2; a pocketful of Gameboy that help us escape during the holidays.   Yet, from the universe of sounds that connect […]

Search is a numbers game. So, how does Bing stack up? 40: that’s the number of languages that Microsoft’s Bing translates into, according to a survey on the search engine’s most fascinating statistics. In a world with widening horizons, Bing holds the second largest market share with its shy 4.4% in the UK, and a […]

Writing a successful blog post requires a big investment. The author must spend plenty of time properly researching their topic, as well as appreciate what they’re dealing with in terms of competing content. Before worrying about this, however, first-time bloggers need to gain a good understanding of what it takes to write content that reads […]

Dwell time… you’ve likely heard the term floating around once or twice, but what actually is it? And most importantly, how concerned do you need to be about it?   What is Dwell Time?  The definition for dwell time can often be confused with other metrics, such as average session duration, average time on page and bounce rate. […]

What is the Google Page Experience update & when is it happening?  On the 28th May 2020, Google announced they will be releasing a new ranking algorithm coined the Google Page Experience update. And, from our perspective, it’s one you definitely want to pay attention to.  Google later announced that the Google Page Experience update will be put into place in May 2021. Shape up […]