SEO

Technical SEO plays a critical role in how search engines discover, crawl and understand your website.   While blogs and backlinks often receive much of the attention, even the best content can struggle to perform if technical issues prevent search engines from accessing or interpreting it correctly.  As websites become more complex and Google’s expectations seemingly change, many businesses face an important […]

Whether you’re completely new to the world of Search Engine Optimisation (SEO) or are an experienced SEO specialist identifying what a good keyword volume is can be tricky. Find out more today.

Brand mentions vs backlinks: Which is more valuable for your business today?

Finding the best free SEO tools that work can be difficult; especially when you’re on a budget.  With so many platforms promising better rankings, deeper insights, and faster growth, it’s hard to separate genuinely useful tools from limited previews of paid products.  The reality is that not every SEO strategy requires expensive software. There are many high-quality free tools that can support everything from keyword research […]

If you’re trying to attract customers in a specific area, showing up in local search results isn’t optional, it’s essential. Whether someone is searching for a service “near me” or looking for a trusted provider in their town, local SEO is what determines whether your business gets found or overlooked.  For SMEs and multi-location businesses, local SEO offers one of the highest-intent traffic opportunities available. […]

Whether you’re selling cars, insurance or even petrol, knowing how to stand out in a competitive marketplace and engage consumers isn’t an easy feat. Automotive marketers often must think outside the box to show off their latest product or to get the brand awareness they need to perform.  As an award-winning automotive SEO agency, we’ve rounded up some of the best automotive marketing campaigns by well-known brands.  Discover the 5 Best Automotive Marketing […]

‘AI Overviews SEO’ refers to the process of optimising content so Google’s AI‑generated summaries can accurately reference, cite, and surface your site within AI Overviews at the top of search results. As AI Overviews continue to expand, optimising for them has rapidly become a core focus for many SEOs. Google first introduced AI Overviews (AIOs) […]

Perplexity’s growth, as with the wider AI search landscape, has exploded in recent months – 30 million monthly users and 40% MoM search increases – making it unmissable for forward-thinking SEOs. At MRS Digital, we’ve tested these strategies to boost citations and AI visibility, and now we want to share our insights. This guide delivers […]

Generative AI tools such as ChatGPT and Gemini are reshaping how people search for and engage with content, and this change in user behaviour is gathering momentum. So much so, that Semrush projects that by 2028, annual visitors to LLMs (large language models) will overtake traditional organic search. However, good website content and strong SEO […]