MRS Digital hit a historic milestone this year by achieving Google Premier Partner status – the coveted hallmark of an elite digital marketing agency. The award is an internationally-recognised accreditation that celebrates outstanding service standards, high performance and client growth.
Playing in Google’s Premier League
MRS has been a Google Partner for many years, demonstrating our team’s expertise and consistent performance standards. However, the Premier Partner award is reserved for only the very best agencies worldwide. In fact, this status places MRS Digital in the top 3% of the over 8,000 digital advertising agencies in the UK.
This accolade is the culmination of years of hard work honing our craft, expanding the team and consistently delivering meaningful growth to our wonderful clients.
Adam Blackford-Mills, our Commercial Director, put it best:
“I couldn’t be prouder to have achieved this status. It has been a key focus for the agency over the last few years and is a testament to the skill and delivery expertise within our team.
This unlocks new opportunities with Google, giving us access to the latest innovations, priority support, enhanced tools, resources, and training — allowing us to drive even greater results for our clients. Combined with our recent industry award wins, this achievement positions MRS Digital as the clear choice for businesses looking for an agency with one shared objective, growth.”
Becoming a Premier Partner
So how did we get here? Google assesses a range of factors to determine who makes it into this exclusive club – and who doesn’t. To be like MRS and in the top 3% of agencies, you need to excel across the following three areas:
1. Performance
Not only must we demonstrate the highest standards of PPC management and expertise, but Google must also see evidence of exemplary results delivered to our clients on a consistent basis.
2. Growth
As a Premier Partner, we’ve evidenced significant client growth as well as achieving excellent standards of client retention.
3. Scale
Premier status is also reserved for agencies that meet higher spend criteria. This elite accreditation is designed to give businesses confidence that they’re partnering with the very best in the industry. It’s only through consistently strong performance across a diverse client base – and at higher levels of client spend – that Google can confidently award this certification.
Premier Partner Specialisms
Not only have we proven our worth in these exacting standards, but MRS has also been awarded specialist certifications across a range of key advertising disciplines; search, display, video and shopping. These badges demonstrate our ability to expertly manage a diverse media mix and are based on strict criteria that our team must meet.
Unlocking the Benefits of Premier Partner Status
Google Premier Partner status is more than a badge of honour – it unlocks a level of support and integration with Google that non-Premier Partners just do not have. Premier Partners have access to dedicated account manager support, providing insight, data and technical assistance to clients. New features are available first to Premier Partners, and it is the Premier Partners who Google go to when offering exclusive betas and training, or when running studies on where to break new ground in digital advertising.
To our clients, Premier Partner status means even deeper agency expertise, confidence that they’re getting the latest advancements in Google technology and better support on growth and tactics than ever before.
Find Out How a Google Premier Partner Can Fuel Your Growth
To learn more about our Premier status, visit our Google Partner profile. And, if you’re curious to find out what it’s like working with an agency in the top 3% worldwide, feel free to get in touch.
