What’s Good, What’s Great and What’s New

We’re now almost three weeks into the UK’s Coronavirus lockdown. It’s probably safe to say that we’re far from fully adapted to our current circumstances, either as businesses or as individuals. And, of course, more change is coming. Part of staying agile as a business, and responding to further developments throughout the crisis, involves maintaining […]

Many businesses are now facing unprecedented challenges from every angle, including marketing which is one area that business owners tend to cut first. But is that really the right choice? Regardless the industry you are in, there are two scenarios on how you can approach PPC at the moment:  Pause everything, save the investment for […]

What happened on social media in March 2020?  It’s been an incredibly strange time for the world, but that doesn’t stop social media from constantly evolving. This month, WhatsApp finally launched dark mode after a long time in the making, Instagram made a series of changes to keep their community safe during the COVID-19 outbreak, […]

In this blog we help highlight some of the key factors that marketers and business owners should be considering right now. We don’t have all the answers, but we can provide you with some guidance on how to approach your marketing in the coming days and weeks. Above All Else: Follow Government Advice As of […]

While you may have long had an outreach marketing plan in place for your company, and you’re obtaining solid links from reputable websites and publications, have you thought about what to do to make the most of these opportunities afterwards? The potential for your authoritative content to reach even further is a consideration that often […]

Following the continuing announcements from the government on the escalation of Covid-19, we wanted to make sure you were kept in the loop on how Covid-19 is affecting MRS and our customers. We understand that now, more than ever, you need your marketing agency to be as proactive and responsive as possible, from a campaign […]

As we delve into 2020, marketing strategists from all over will need to consider the current trends and upcoming projections when deciding how to invest time and money. To help aid marketers who are tackling this task, we’ve put together a comprehensive list of all the statistics you need to know in order to understand […]

A Brief History of Ads & Exact Match Keywords Many years ago, ‘exact match’ keyword targetting was exactly that – exact match targetting. A user’s query had to match your specified keyword exactly as you had written it. As time went on, Google and Microsoft Advertising (Bing) introduced ‘close variants’. On Google specifically, their inception […]

It’s been a busy month for social media, with WhatsApp reaching 2 billion monthly viewers, LinkedIn launching its new ‘featured’ section and Facebook rolling out a bunch of new updates – it’s time to check out what’s been going on in the social scene in February…