MRS Digital Blog
We live and breathe all things digital marketing here at MRS. From the latest Google updates to must-know tips and tricks, find out all the juicy MRS and industry gossip right here.

6 min
Artificial intelligence (AI) is now a core part of the everyday search experience – not just in browser-based search engines but in standalone generative AI tools such as ChatGPT, Perplexity and Claude, and increasingly integrated into almost every digital product we use. This monumental shift means that brands can no longer rely on traditional search rankings alone, they must optimise for AI visibility too. This is where an AI SEO audit comes in. An AI SEO audit shows you how your website is understood, […]
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8 min
The perfect keywords don’t just signpost your content to search. They can be the very reason content is written in the first place. Here’s why: There’s no point in writing content if no one can find it. If you’re relying on search to get your content or your business found, you need to use keywords […]

4 min
Social media can be an extremely beneficial channel for your small business. It provides effortless communication between your business and audience as well as additional platforms to promote your services and products online. However, before you dive right in, there are some key considerations worth noting to help your social media presence flourish. 1) Consider […]

3 min
Working in SEO… Everything always changes. All the time. Constantly. Working in SEO, you have to be prepared to deal with change – and a lot of it. This can be both beneficial and detrimental depending on how you look at it. The positives are that one, you are never bored – and two, your […]

5 min
UPDATE 16/02/18: The Google Search Console Beta has now been expanded to include its new AMP Status Report. Read more here. Webmasters and SEOs rejoice! It’s been a long time coming, but Google has finally almost updated Google Search Console (the artist formerly known as Google Webmaster Tools). As of the 7th February 2018, Google’s […]

4 min
Since AMP is so heavily favoured by Google’s search engine, it’s popping up everywhere. Today, almost all of the major news outlets have adopted the AMP platform because it loads pages with lightning speed. And other sites are jumping on the bandwagon. But AMP isn’t without its drawbacks. Often, you see speed come at the […]

1 min
What a busy year we’ve had! We’ve bought more cacti, hired more staff and climbed Mount Snowdon! And that’s just the tip of the iceberg. 2017 was a great year for us here at MRS…

9 min
People talk about automation in PPC like it’s the coming Rapture. One day, we’ll all ascend to automated heaven and live among the digital clouds. But automation is already here! We’re living with it now in the form of Flexible Bidding Strategies. Flexible Bidding Strategies Target CPA Target ROAS Maximise for clicks Maximise for conversions […]

1 min
We have a new accreditation! MRS Digital is now ISO 27001 compliant, and that means more than having a new logo in the footer of our website. What is ISO 27001? ISO 27001 is a specification that provides “a model for establishing, implementing, operating, monitoring, reviewing, maintaining and improving an information security management system.” ISO […]

6 min
Happy New Year from the team here at MRS! We’re looking ahead to what the future holds for digital marketing. 2018 promises to be a big year in all aspects of digital marketing. Compliance changes like GDPR are promising to transform our inboxes, while Facebook continues to amalgamate as many services as possible into its […]