MRS Digital Blog
We live and breathe all things digital marketing here at MRS. From the latest Google updates to must-know tips and tricks, find out all the juicy MRS and industry gossip right here.
Google Analytics 4’s standard, aggregated reports give you a strong understanding of the metrics that matter the most to your business, giving you the freedom to plot, sort and filter different metric and dimension values to gain insight. However, for more advanced queries that require reports with combinations of metrics, dimensions and segments not available […]
Following the deprecation of data within Google’s Universal Analytics (UA) on 1st July 2023, Google has announced that exactly one year on, on 1st July 2024, all Google Analytics users will lose access to their historic UA data. “Starting the week of July 1, 2024: You won’t be able to access any Universal Analytics properties or the API (not even with read-only […]
Inclusive marketing campaigns embrace diversity by including people and groups from all backgrounds regardless of gender, age, ethnicity, religion, and other socio-economic factors. Discover more today.
Whether you’re a seasoned SEO expert or new to the world of search engine optimisation, getting onto the first page of Google is undoubtedly a big part of the job! Getting your site, or your client’s site, onto that first page of the search results is invaluable for growing organic visibility. It’s no wonder so […]
Google makes thousands of changes to its search algorithms each year to ensure that people are experiencing the most helpful and accurate search results. Some updates are small and can go virtually undetected, while others amount to bigger shake-ups of the search engine results pages (SERPs) that have big implications for those in the SEO […]
iOS 17 brought an interesting change for marketers with the removal of certain tracking strings on URLs, including GCLID and anything personally identifiable. Discover what this means for you.
2023 was a winning year for MRS Digital, securing a cool seven awards across the UK & Europe for our work and approach as an agency. Read on to see our wins.
The digital marketing frontier is constantly evolving, with hundreds of minor rippling updates flowing through the landscape every week, having little effect on both the consumer and advertiser. However, every now and then a wave appears, and they are getting more and more frequent as of late, with GDPR, iOS Privacy updates, GA4 Migration, 3rd […]
November was a HUGE month for changes in the SERPs, with Google throwing in more spanners than a mechanic’s toolbox. Read on for more!
If you’ve been on the internet over the last week, you will have seen at least one notification for a Black Friday weekend sale. It’s become hard to ignore through everyday browsing. Is Black Friday still having the impact on sales for retailers as it once did, and if so, who and why? We’ll get […]