MRS Digital Blog
What’s Good, What’s Great and What’s New
We live and breathe all things digital marketing here at MRS. From the latest Google updates to must-know tips and tricks, find out all the juicy MRS and industry gossip right here.
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Entity SEO: What is an entity & why is it important?
5 min
In the world of SEO, an entity describes a distinct and identifiable “thing” that search engines understand as a real concept and not just a word. Entities can be people, brands, places, products, or concepts, each with specific attributes and relationships. For example: Search engines like Google and large language models (LLMs) like ChatGPT recognise […]
AI Content Marketing SEO
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How to React to Google Algorithm Updates
6 min
Google makes thousands of changes to its search algorithms each year to ensure that people are experiencing the most helpful and accurate search results. Some updates are small and can go virtually undetected, while others amount to bigger shake-ups of the search engine results pages (SERPs) that have big implications for those in the SEO […]
Google -
What iOS 17 means for marketers
4 min
iOS 17 brought an interesting change for marketers with the removal of certain tracking strings on URLs, including GCLID and anything personally identifiable. Discover what this means for you.
Digital Marketing Digital News PPC -
Seven Awards Won Across the UK and Europe in 2023
3 min
2023 was a winning year for MRS Digital, securing a cool seven awards across the UK & Europe for our work and approach as an agency. Read on to see our wins.
MRS Digital -
Navigating the Google Consent Mode V2 Deadline: A Guide for Advertisers
7 min
The digital marketing frontier is constantly evolving, with hundreds of minor rippling updates flowing through the landscape every week, having little effect on both the consumer and advertiser. However, every now and then a wave appears, and they are getting more and more frequent as of late, with GDPR, iOS Privacy updates, GA4 Migration, 3rd […]
Digital Marketing Google -
Search Round Up November 2023
4 min
November was a HUGE month for changes in the SERPs, with Google throwing in more spanners than a mechanic’s toolbox. Read on for more!
Google -
Search Updates – October ’23 Changes
4 min
October is the time for tricks and treats – and this can certainly be said for the world of search this month! From unexpected core algorithm updates to awfully frightening ad-free social media, the month of October was an eventful month for those in digital marketing. Read on to learn more (if you dare) … […]
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Google tag Replaces GA4 Configuration Tag in Tag Manager
3 min
If you’ve previously set up Google Analytics 4 (GA4) inside Google Tag Manager, you would have probably used the GA4 configuration tag. However, thanks to some changes from Google, that is no longer the case. At the beginning of September, Google announced the release of a new tag called “Google tag” to replace the Google […]
Analytics -
What are Core Web Vitals? – A Guide
8 min
Core Web Vitals. You’ve probably heard about them by now. Released as part of Google’s Page Experience update, which was originally scheduled for roll out in May 2021, postponed to mid-June 2021 and finally completed in August 2021, there has understandably been a number of questions being asked about it since. If you’re still not sure – […]
SEO Web Design -
How to Optimise Performance Max Campaigns Like a PRO
5 min
Performance Max (PMax) is the machine-learning-powered campaign type from Google Ads. Utilising the incredible scope of power Google has, Performance Max can help you reach your ideal customer at the perfect time. Here at MRS Digital, our team of PPC experts have been optimising with PMax since it was launched in November 2021. Alongside our […]
Google PPC