MRS Digital Blog
What’s Good, What’s Great and What’s New
We live and breathe all things digital marketing here at MRS. From the latest Google updates to must-know tips and tricks, find out all the juicy MRS and industry gossip right here.
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Entity SEO: What is an entity & why is it important?
5 min
In the world of SEO, an entity describes a distinct and identifiable “thing” that search engines understand as a real concept and not just a word. Entities can be people, brands, places, products, or concepts, each with specific attributes and relationships. For example: Search engines like Google and large language models (LLMs) like ChatGPT recognise […]
AI Content Marketing SEO
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How to Prepare for the Removal of Historic Universal Analytics Data
9 min
Following the deprecation of data within Google’s Universal Analytics (UA) on 1st July 2023, Google has announced that exactly one year on, on 1st July 2024, all Google Analytics users will lose access to their historic UA data. “Starting the week of July 1, 2024: You won’t be able to access any Universal Analytics properties or the API (not even with read-only […]
Analytics -
The 7 Best Inclusive Marketing Examples
7 min
Inclusive marketing campaigns embrace diversity by including people and groups from all backgrounds regardless of gender, age, ethnicity, religion, and other socio-economic factors. Discover more today.
Content Marketing -
How to rank website on Google first page
6 min
To rank your website on Google’s first page, it’s vital to conduct thorough keyword research to identify search terms your target audience uses, create high-quality, helpful content that comprehensively meets search intent and to optimise your website’s on-page elements like title tags and meta descriptions. Whether you’re a seasoned SEO expert or new to the […]
Google -
How to React to Google Algorithm Updates
6 min
Google makes thousands of changes to its search algorithms each year to ensure that people are experiencing the most helpful and accurate search results. Some updates are small and can go virtually undetected, while others amount to bigger shake-ups of the search engine results pages (SERPs) that have big implications for those in the SEO […]
Google -
What iOS 17 means for marketers
4 min
iOS 17 brought an interesting change for marketers with the removal of certain tracking strings on URLs, including GCLID and anything personally identifiable. Discover what this means for you.
Digital Marketing Digital News PPC -
Seven Awards Won Across the UK and Europe in 2023
3 min
2023 was a winning year for MRS Digital, securing a cool seven awards across the UK & Europe for our work and approach as an agency. Read on to see our wins.
MRS Digital -
Navigating the Google Consent Mode V2 Deadline: A Guide for Advertisers
7 min
The digital marketing frontier is constantly evolving, with hundreds of minor rippling updates flowing through the landscape every week, having little effect on both the consumer and advertiser. However, every now and then a wave appears, and they are getting more and more frequent as of late, with GDPR, iOS Privacy updates, GA4 Migration, 3rd […]
Digital Marketing Google -
Search Round Up November 2023
4 min
November was a HUGE month for changes in the SERPs, with Google throwing in more spanners than a mechanic’s toolbox. Read on for more!
Google -
Search Updates – October ’23 Changes
4 min
October is the time for tricks and treats – and this can certainly be said for the world of search this month! From unexpected core algorithm updates to awfully frightening ad-free social media, the month of October was an eventful month for those in digital marketing. Read on to learn more (if you dare) … […]
Google