Hero Image

Panda 4.1… A Cause for Concern

After 4 months of silence, Google have finally announced an update for Google Panda. The algorithm that evaluates a website’s content. Updates to any of Google’s major search algorithms (Panda, Penguin and Hummingbird) often leads to many businesses and search engine optimisation agencies worrying. There’s a reason for this.

Google Panda - SEO  Search Algorithm for Content

This update, named Panda 4.1 by Search Engine Land, is the first alteration to the algorithm since May. It’s expected to affect 3-5% of global search queries. The update began being rolled out last week and should continue for the majority of this week. As with any updates to the big three search algorithms, it’s expected to have a real impact on what is needed to succeed in search engine results pages (SERPs).

This update is said to consider many ‘new’ signals to help Google detect low quality content. Content that is not original or is ‘thin’ will cause a red flag. The content of large websites like Yellow.com and socialcomments.org have been reviewed and heavily penalised by Panda 4.1. Google have used feedback from users and webmasters to identify a number of new factors that will help them discover bad content. If the content on your website isn’t deemed worthy, then you may see a significant drop in your SERP performance.

With yet another barrier to successful SEO, it will be even harder for your website to rank for keywords. Your website’s content could make or break your website’s performance in SERPs. The only way to ensure your website isn’t hit hard by this update is to make sure your content is original and high-quality. This update provides websites, especially small and medium sized ones, with a real opportunity to compete against some of the larger more developed websites. However, this will only be possible with a comprehensive content based digital marketing strategy.

Panda 4.1 demands only the best from websites, which will need to focus on providing high quality content now more than ever. This is essential not only to rank for new keywords, but also to retain existing positions in SERPs. Countless websites have already been affected by Panda 4.1, with search visibility dropping by up to 79%. Make sure your website is safe.

Look who’s talking…

Estimated Read Time: 2 minutes

See more articles in…

Sharing is caring!

What’s Good, What’s Great and What’s New

  • Panda 4.1… A Cause for Concern

    Google’s New Generative AI Search Experience – An SEO’s Perspective

    AI – it’s every marketer’s favourite buzzword of the moment. We’ve had ChatGPT, we’ve had Bard, and it appears everyone now wants a slice of the action. From getting AI to do the ‘dirty’ work – solve problems, write code, streamline tasks, and answer questions – what’s the next step for AI? Perhaps, we’ll make…

    Read more: Google’s New Generative AI Search Experience – An SEO’s Perspective
  • Google Ads + Microsoft Ads – How To banner

    How to Grant Access to Google Ads + Microsoft Ads

    Google Ads and Microsoft Ads are all key parts of paid advertising, specifically paid search and paid social media advertising. If you’re about to embark on a paid advertising journey, then you’ll want to share access to your PPC (Pay Per Click) ad accounts with a new partner or agency, like us! Here’s how you…

    Read more: How to Grant Access to Google Ads + Microsoft Ads
  • Panda 4.1… A Cause for Concern

    How to Grant Access to Google Search Console (WITH VIDEO)

    Google Search Console is where you can find Google search-related information for your websites, from queries driving clicks to how many of your webpages are indexed in Google. For SEO professionals, having access to a client’s Google Search Console is important to gain maximum insight. If you’ve had Search Console set up by somebody else,…

    Read more: How to Grant Access to Google Search Console (WITH VIDEO)