Hero Image

How Well Is Your Business Using Its Data?

Your marketing is only as good as your data and the insight that you can get from it. Businesses of all scales create data, which when utilised effectively can be used to improve their company’s performance. What should you be doing in order to make better use of your data?

Setting Up Your Web Analytics Correctly

88% of businesses don’t have their web analytics set up correctly. This stops them being able to identify where customers are coming from; where they are going; what they are doing and if that is providing you value.

Setting up your web analytics may seem daunting. To overcome this, a holistic approach is key. You want to develop a strong understanding of your objectives and the KPI’s that will develop your business. We have a dedicated team that can implement your tracking and create custom reporting dashboards for you, so you can see the metrics that matter at every level of your organisation.

Your analytics are the foundation of your campaign and if you aren’t keeping score you won’t know if you’re winning.

Using a CRM System

Excel is a phenomenal and highly adaptable tool, but it has its fair share of drawbacks when it comes to advanced functionality and intuitive use. Too many businesses cling on to it longer than it is useful and it begins to hold them back. A custom CRM (customer relationship management) or an off the shelf system will unify your customer data; linking up your marketing, sales, finances and operations in to one easy to use tool.

The biggest advantage of your CRM is that it gives you a single customer view. The uses and insight available are incredible.  Businesses using ecommerce can identify their most valuable customers through recency, frequency monetary value analysis. Creating campaigns targeted to specific parts of your customer base and helping you to create personalised messages for each of your customers.

If you struggle to keep up with your customers and manage their journeys a CRM will help you. It will not only make your life easier allowing you to keep track of all your customers interactions, but it will allow you to create scalable journeys, with a connected cross channel experience that leaves your customers wanting more.

Mapping customer insights and trends

GIS (Geographical Information Systems) is a powerful tool that has expanded rapidly. Sadly most people, outside of a few in large businesses and the public sector have ever heard of it, let alone understand how it can help them.

GIS is empowered by the internet of things, big data, remote sensing and satellites; it is possible to create detailed maps showing any form of geospatial data as a point, line or polygon overlaid on a raster or vector base layer. It has helped businesses create streamlined global supply chains, analyse risk and understand the state of their market.  You can see an example of what is possible with UK’s 2011 census data UK Data Explorer.

For marketers using the latest technologies it is an excellent tool for improving the precision of your campaigns performance. Where logistics uses maps to view and plan the best routes, you can use them to see where your best customers live, work or travel; letting you target them when and where they are most susceptible to your message.

Analysing the usage of promotional codes by location can reveal your hotspots and dead-spots. Identifying where your advertising is working and where it isn’t. Allowing you to draw relevant hypotheses about your customer’s habits and continue to improve your business’s performance.

The Cloud and Big Data

Data is central to our world as marketers but, with such enormous amounts of data being created finding what matters to you is more important than ever. Cloud Saas tools can enable you to reverse engineer your competitor’s strategies; identify challenges and identify new market opportunities.

Improving both the quantity and quality of your data is invaluable for your business. It will give you broader insight and new perspectives that challenge your existing assumptions and lead to higher profits.

Collecting, measuring and analysing your data, is critical to improving the effectiveness of your marketing and gaining a strong competitive advantage. Get in touch with us today to find out how we can help you or you can visit our analytics page.

Look who’s talking…

Estimated Read Time: 5 minutes

See more articles in…


Sharing is caring!

What’s good, What’s great and What’s new

  • Hero Image

    The End of Universal Analytics: When Will UA be Deprecated?

    With Google’s official announcement confirming when Universal Analytics will be replaced with GA4 for good, this blog will answer your burning questions.

    Read more
  • search blog hero

    Search Updates – February ’23 Changes

    It’s that time again; this month’s search roundup from MRS has arrived. Although a slightly slower month compared to January, February still brought many changes you need to be aware of, from new Google Ads Performance Max features to changes to Search Console’s users and permissions. Bard – the ChatGPT rival from Google Yes, ChatGPT […]

    Read more
  • MRS and LV=X collaboration

    LV= Partners with MRS Digital for Integrated Marketing Delivery

    We’re thrilled to announce that Liverpool Victoria Financial Services has partnered with MRS Digital to deliver ongoing SEO and PPC. LV= are committed to helping consumers across the UK better understand how they can secure appropriate financial protection for themselves and their loved ones. To support this, MRS have been tasked with expanding the reach […]

    Read more
  • Search-Round-Up-January-2023-Blog-Header

    Search Updates – January ’23 Changes

    From algorithm updates finishing their rollout to Microsoft’s plans to integrate with ChatGPT, January certainly did not disappoint. Read on to discover the changes in the world of search.

    Read more